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The Customer Management Scorecard: Managing CRM for Profit

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his book shows companies how to establish accurately how good they are at managing their customers and what they need to do to improve their customer management. The book avoids arcane theories of CRM. Its recommendations are based on classic good practice in direct and database marketing, demonstrating the authors' strong background in these areas.

Author(s): Bryan Foss, Merlin Stone, Neil Woodcock
Publisher: Kogan Page
Year: 2002

Language: English
Pages: 428