From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work.
Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively.
The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work.
You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!
Author(s): Leatrice Eiseman;
Series: Workbook
Edition: Pantone edition.
Publisher: Rockport Publishers
Year: 2017
Language: English
Pages: 240
Title Page
Contents
Foreword: A Journey in Color by Laurie Pressman
Intro: Color Harmony
The Phenomenon of Color
A Color Conversation: Defining the Basic Terminology
The Color Wheel: What’s the Temp?
Complex Colors
Discord and Dissonance
The Psychology of Color
Red
Blue
Blue Green
Green
Black
Yellow
Orange
Purple
White
Neutral/Natural
Gray
Taupe/Khaki
Brown
Color and Mood
Delectable
Casual
Botanical
Delicate
Venerable
Earthy
Natural
Piquant
Urban
Nurturing
Tropical
Subtle
Rich
Playful
Reliable
Transcendent
Powerful
Romantic
Provocative
Nostalgic
Robust
Soothing
Maquillé
Tribal
Timeless
Power-Clashing
Extra-Terrestrial
Glamorous
Sophisticated
Active
Personal Colors: What Do They Say about You?
Changing Colors and Changing Lives
Color Trends and Forecasting
Naming Colors
Importance of Marketing
Resources
Index
About the Author
Acknowledgments
Copyright
