This book provides a historical review of the transformation of China’s image around the world since the 1978 Reform and Opening Up. Based on a synthetic model that the author constructs for evaluating national images, together with a historical review and quantitative analysis, it discusses the issues and challenges confronting China’s image around the world since the Opening Up.
To help rectify the situation that most of the research on China’s reform efforts focuses on hard power (esp. economic power), this book, which mainly focuses on China’s soft power, reviews and assesses its global image from the three perspectives of politics, economy and culture. In the process, it sheds valuable new light on the presentation of China’s image and the world’s perceptions of China.
Author(s): Chen Liu
Publisher: Springer-PUP
Year: 2023
Language: English
Pages: 306
City: Beijing
Foreword by Joseph Nye
Foreword by Donald Johnston
Preface
Acknowledgements
Contents
List of Figures
List of Tables
1 Introduction
1.1 About This Book
1.2 Research Objects
1.3 Literature Review
1.3.1 The Studies on China’s National Image in China (2000–2021)
1.3.2 The Studies on China’s National Image Out China (1990–2020)
1.4 Research Significance
1.4.1 The Research Significance of This Book in Theory
1.4.2 The Research Significance of This Book in Practice
1.5 Methodology
1.6 The Major Originalities of This Book
References
2 The Transformation of China’s Concept of the International Communication of National Image Since the 1978 Reform and Opening-Up
2.1 The International Communication of China’s Image to Serve the Economic-Centered Construction (1978–1992)
2.1.1 The Historical Context
2.1.2 The International Communication Concept of China’s Image to Serve the Economic-Centered Construction (1978–1992)
2.2 The International Communication of China’s Image to Involve in the Global Economic Integration (1992–2001)
2.2.1 The Historical Context
2.2.2 The International Communication Concept of China’s Image to Involve in the Global Economic Integration (1992–2001)
2.3 The International Communication of China’s Image to Propel China Goes Global (2001–2012)
2.3.1 The Historical Context
2.3.2 The International Communication Concept of China’s Image to Propel China Goes Global (2001–2012)
2.4 The International Communication of China’s Image to Support Global Growth (2012–Now)
2.4.1 The Historical Context
2.4.2 The International Communication Concept of China’s Image to Support Global Growth (2012–Now)
2.5 Summary Points
References
3 A Critical Analysis of the International Communication Theory of National Image
3.1 The Start of International Communication Theory of National Image (1917–1947)
3.2 The Construction of International Communication Theory of National Image (1947–1991)
3.3 The Convergence of International Communication Theory of National Image (1991–Now)
3.4 Summary Points
References
4 The National Image Theory
4.1 The National Image
4.2 National Political Image
4.3 National Economic Image
4.4 National Cultural Image
4.4.1 The Outward Cultural Image
4.4.2 The Inward Cultural Image
4.4.3 The Adaptive Cultural Image
4.5 The Assessment of National Image
4.5.1 Define the Assessment Elements Set
4.5.2 Weight the Assessment Elements
4.5.3 Define the Assessment Set
4.5.4 Analyze the Third-Level Fuzzy Assessment
4.5.5 Analyze the Second-Level Fuzzy Assessment
4.5.6 Analyze the First-Level Fuzzy Assessment
4.5.7 Assess the Overall International Communication of China’s National Image
4.6 Summary Points
References
5 The International Communication of China’s National Political Image Since the 1978 Reform and Opening Up
5.1 The Major Dimensions of National Political Image
5.2 The International Communication of China’s National Political Image Since the 1978 Reform and Opening-Up
5.2.1 The Attention to the International Communication of China’s National Political Image Since the 1978 Reform and Opening-Up
5.2.2 The Attention to the International Communication of China’s National Political Image Since the 1978 Reform and Opening-Up by Regions
5.2.3 The Focus on the International Communication of China’s National Political Image Since the 1978 Reform and Opening-Up
5.2.4 The Acceptance Rate of the International Communication of China’s National Political Image Since the 1978 Reform and Opening-Up
5.3 Recommendations on the International Communication of China’s National Political Image in the New Context
5.3.1 The Theoretical Basics of the International Communication of China’s National Political Image: Four Confidences
5.3.2 The Core Pillars of the International Communication of China’s National Political Image: Chinese Proposition
5.3.3 The Efficacy Achievement of the International Communication of China’s National Political Image: On-Demand Ideas
5.4 Summary Points
References
6 The International Communication of China’s National Economic Image Since the 1978 Reform and Opening-Up
6.1 The Major Dimensions of National Economic Image
6.2 The International Communication of China’s National Economic Image Since the 1978 Reform and Opening-Up
6.2.1 The Attention to the International Communication of China’s National Economic Image Since the 1978 Reform and Opening-Up
6.2.2 The Attention to the International Communication of China’s National Economic Image Since the 1978 Reform and Opening-Up by Regions
6.2.3 The Focus on the International Communication of China’s National Political Image Since the 1978 Reform and Opening-Up
6.2.4 The Acceptance Rate of the International Communication of China’s National Economic Image Since the 1978 Reform and Opening-Up
6.3 Recommendations on the International Communication of China’s National Economic Image in the New Context
6.3.1 Recommendations on the International Communication of China’s National Economic Image in the New Context: Opinion Leaders
6.3.2 Recommendations on the International Communication of China’s National Economic Image in the New Context: Opinion Leader: The Public
6.4 Summary Points
References
7 The International Communication of China’s National Cultural Image Since the 1978 Reform and Opening Up
7.1 The Major Dimensions of National Cultural Image
7.2 The International Communication of China’s National Cultural Image Since the 1978 Reform and Opening-Up
7.2.1 The Attention to the International Communication of China’s National Cultural Image Since the 1978 Reform and Opening-Up
7.2.2 The Attention to the International Communication of China’s National Cultural Image Since the 1978 Reform and Opening-Up by Regions
7.2.3 The Focus on the International Communication of China’s National Cultural Image Since the 1978 Reform and Opening-Up
7.2.4 The Acceptance Rate of the International Communication of China’s National Cultural Image Since the 1978 Reform and Opening-Up
7.3 Recommendations on the International Communication of China’s National Cultural Image in the New Context
7.3.1 The Chinese Cultural Belief: Soul-Sapping
7.3.2 The Chinese Cultural Values: By Principle
7.3.3 The Chinese Cultural Norms: Warmth at Heart
7.4 Summary Points
References
8 The International Communication of China’s National Image Since the 1978 Reform and Opening-Up
8.1 The International Communication of China’s National Image Since the 1978 Reform and Opening-Up
8.1.1 The Attention to the International Communication of China’s National Image Since the 1978 Reform and Opening-Up
8.1.2 The Attention to the International Communication of China’s National Image Since the 1978 Reform and Opening-Up by Regions
8.1.3 The Focus on the International Communication of China’s National Image Since the 1978 Reform and Opening-Up
8.1.4 The Acceptance Rate of the International Communication of China’s National Image Since the 1978 Reform and Opening-Up
8.2 Recommendations on the International Communication of China’s National Image in the New Context
8.2.1 The Crucial Front: Consolidate the Cultural Foundation for the International Communication of China’s National Image
8.2.2 The Priority Guarantee: Innovate the Evaluation System of the International Communication of China’s National Image
8.2.3 Content Construction: Empower the International Communication of China’s National Image
8.3 Summary Points
References
