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The case study handbook how to read discuss and write persuasively cases

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Author(s): William Ellet
Publisher: Harvard Business School Press
Year: 2007

Language: English
Pages: 280
Tags: Business Case studies management and marketing

CONTENTS
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
1 Persuasion,Argument, and the Case Method . . . . . . . 5
2 What Is a Case? . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
PART I
ANALYSIS
3 How to Analyze a Case . . . . . . . . . . . . . . . . . . . . . .19
4 Case Analysis Demonstration . . . . . . . . . . . . . . . . . 37
case study: “Malaysia in the 1990s (A)”
5 Problems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
case study: “Allentown Materials Corporation:
The Electronic Products Division
(Abridged)”
6 Decisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
case study: “General Motors:
Packard Electric Division”
7 Evaluations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
case study: “Allentown Materials Corporation:
The Electronic Products Division
(Abridged)”
PART II
DISCUSSION
8 How to Discuss a Case . . . . . . . . . . . . . . . . . . . . . 89
PART III
WRITING
9 How to Write a Case-Based Essay . . . . . . . . . . . . 105
10 Problem Essays . . . . . . . . . . . . . . . . . . . . . . . . . . 119
case study: “Allentown Materials Corporation:
The Electronic Products Division
(Abridged)”
Sample essay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126
11 Decision Essays . . . . . . . . . . . . . . . . . . . . . . . . . . 135
case studies: “General Electric: Major Appliance
Business Group (Abridged)” and
“Whistler Corporation (A)”
Sample essays . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145
12 Evaluation Essays . . . . . . . . . . . . . . . . . . . . . . . . . 163
Disguised case . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171
Sample essay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176
PART IV
CASES FOR ANALYSIS AND WRITING
“Allentown Materials Corporation: . . . . . . . . . . . 183
The Electronic Products Division (Abridged)”
“General Electric: Major Appliance . . . . . . . . . . . 197
Business Group (Abridged)”
“General Motors: Packard Electric Division” . . . . 215
“Malaysia in the 1990s (A)” . . . . . . . . . . . . . . . . . 235
Whistler Corporation (A)” . . . . . . . . . . . . . . . . . . 255
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . 267
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 269
About the Author . . . . . . . . . . . . . . . . . . . . . . . . 273
vi THE CASE STUDY HANDBOOK