The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition.
The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women’s World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level.
No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today.
Author(s): Simon Chadwick, Paul Widdop, Christos Anagnostopoulos, Daniel Parnell
Publisher: Routledge
Year: 2022
Language: English
Pages: 276
City: London
Cover
Half Title
Title Page
Copyright Page
Contents
Contributors
Acknowledgements
1. Introduction
2. A Brief History of the FIFA World Cup as a Business
Introduction
The World Cup in Historical Perspective
Early History of the World Cup
Development of the World Cup as a Mega-event
Product Development: The Women's FIFA World Cup
Other Versions: U-17, U-20 and Beach Football
Conclusion: The Nature of the World Cup as a Business
References
3. Bidding and Hosting Decisions
Introduction
Bidding Processes for the World Cups
FIFA World Cup (Men's)
FIFA World Cup (Women's)
FIFA World Cup (U20)
Bidding Processes Reform
FIFA World Cup (Men's)
FIFA World Cup (Women's)
FIFA World Cup (U20)
What Distinguishes a Successful Bid from not Successful Ones?
The Future of Bidding and Hosting
References
4. Politics and Geopolitics in Staging the FIFA World Cup: What Is at Stake for the Hosting Nations?
Introduction
The Domestic Politics of Hosting the World Cup
Developing a strong nation
Fostering a strong regime
Restructuring the public space
Leaving long-term legacies
Case Study: China, the future of football?
Hosting a World Cup: Take the Risk or Lose the Chance?
Limited tangible effects
International spotlight: A poisoned gift for the host country?
White elephants: The difficulties behind long-term legacies
Civil society: The main opponent of the World Cup?
Conclusion
References
5. Diplomacy, International Relations, Soft Power and the FIFA World Cup
Introduction
World Cup Bidding: Process and Action
The Diplomacy of World Cup Hosting
Conclusion: Bidding and Hosting in Diplomacy
References
6. Competition Design of the FIFA World Cup
Introduction
FIFA Men's World Cup Qualifiers
Africa (CAF)
Asia (AFC)
Europe (UEFA)
North and Central America and Caribbean (CONCACAF)
Oceania (OFC)
South America (CONMEBOL)
FIFA Men's World Cup Finals
Format and Schedule
Seeding and Draw
FIFA Women's World Cup Qualifiers
Africa (CAF)
Asia (AFC)
Europe (UEFA)
North and Central America and Caribbean (CONCACAF)
Oceania (OFC)
South America (CONMEBOL)
Inter-confederation play-off
FIFA Women's World Cup Finals
Conclusion
References
7. An Integrity System Framework for the FIFA World Cups
Introduction
Governance and Integrity
Sport Event Governance
The governance of FIFA
The governance of the FIFA World Cup
The bidding process
The organisation process
Integrity
Sport Integrity System Framework
Conclusions
References
8. Environment and Sustainability in FIFA World Cups
Introduction
Impacts of Climate Change on FIFA
Climate vulnerability in sport
The Environmental Footprint of the FIFA World Cup
Direct impacts of consumption
Direct impacts of production
Externalities of production
Externalities of consumption
Environmental Initiatives at FIFA Events
Conclusion
References
9. Finance of the FIFA World Cup
Introduction
The Business of FIFA
Income Statements and Balance Sheets
FIFA's Finances
The Women's World Cup
The Business Model of Hosting a FIFA World Cup
Key criteria for the bidding process of a FIFA World Cup
Sub-criteria and weightings for "Stadiums" (weighting total 100%)
Future World Cup Financing
Conclusion
References
10. Planning and Organising FIFA World Cups
Introduction
Planning Phase: Event Design and Development
Implementing and Operating a World Cup
Human Resources Management
Volunteers
Health, Safety and Risk
Event Logistics
Legal Environment
Finances of the FIFA World Cup
Marketing Planning
Event Evaluation
Conclusion
References
11. Planning, Sourcing and Managing Resources for FIFA World Cups
Introduction
Relevant Core Concepts
Resource management
Project management
Logistics
Planning and Sourcing Resources for FIFA World Cups
Services
Products, equipment and materials
Staffing
Managing Resources for FIFA World Cups
Services
Products, equipment and materials
Staffing
Conclusion
References
12. Engaging Fans at FIFA World Cups
Introduction
The Nature of Fans
Different Fan Types
Engagement of Fans
Empricial studies and academic papers on fan engagement
Instruments to engage fans
Engaging Fans at the FIFA World CupTM
Conclusion
References
13. Managing Risk and Security at FIFA World Cups
Introduction
Risk Types and Security Issues
Supporter violence
Terrorism
Crime
Infectious diseases
A Networked Approach to Risk and Security Management
Stadiums and Fan Zones
Economic Risks
Conclusion and Future Research
References
14. Marketing, Sponsorship and Merchandising at FIFA World Cups
Introduction
Brand and Brand Elements
Brand Associations in Sports
Negative brand associations
Sponsorship
Merchandise
Destination Brand
Conclusion
References
15. Broadcasting and the FIFA World Cup: Privatisation and Technology
Introduction
The Early Years of the FIFA World Cup and Television
Television broadcasting without television live games
Live football broadcasting
Globalising FIFA World CUP and the Beginning of Transatlantic Television Broadcasting
The Global Television Broadcasting of the Global FIFA World Cup
Globalisation, Accelerated Commercialisation and the Evolution of Broadcasting Technologies
Communication satellites
Privatisation of Sports Broadcasting, Public Service Broadcasters and Media Rules
Transnational Television Broadcasters and PSB
Increased Globalisation and Commercialisation
Higher Privatisation, Higher Revenues for FIFA
The Internet Transforming Effect
Conclusion
References
16. Digital and Social Media in the Business of the FIFA World Cup
Introduction
Understanding the Symbiotic Relationship between Media and Sport
Methods
Digital and Social Media - YouTube and Twitter
FIFA, CONMEBOL and UEFA YouTube channels
2022 Qatar FIFA Men's World Cup UEFA Qualifiers on Twitter
Discussion
Conclusion
References
17. Culture and the World Cup: The Case of Qatar
Introduction
Qatar and National Identity Narrative
Displaying Qatari Culture and Identity: The FIFA World Cup Logo and Stadiums
Reconciling between "Tradition" and Modernity: "East" and "West"
Conclusion
References
18. Afterword
Index
