A great resource for anyone either entering the Senior Portrait market, or seeking to refresh business and photography techniques. As one who works a lot with teens, I believe that the author's sense of how to work with them througout the entire process is right on - refreshing and honoring of Teen spirit. The photos and posing suggestions are helpful, as are the ideas and results from several very accomplished Senior Portrait artists.
Definitely worth adding to your library
Author(s): Bill Hurter
Series: Masters Series
Publisher: Amherst Media, Inc.
Year: 2003
Language: English
Pages: 129
Copyright
......Page 2
Table of Contents
......Page 3
The Photographers......Page 6
Introduction......Page 10
1. Senior Portrait Photography, Yesterday and Today......Page 18
Yearbooks......Page 19
School Dress Code......Page 20
Deadlines......Page 21
When Contracts Work......Page 22
Today’s Senior Studios......Page 24
Web Sites......Page 25
2. Ways of Posing......Page 27
Subject Positioning......Page 28
The Head-and-Shoulders Axis......Page 30
Seven-Eighths View......Page 31
The Eyes......Page 32
The Mouth......Page 34
Posing Hands and Fingers......Page 35
Three-Quarter- and Full-Length Poses......Page 37
Working Distances and Focal Length......Page 39
Subject Comfort......Page 41
Applying and Breaking the Rules of Posing......Page 42
Pre-Session Consultation......Page 43
No Parent at Session......Page 45
Individuality......Page 46
Facial Analysis......Page 48
Psychology......Page 49
Clothing and Accessories......Page 50
Colors and Patterns......Page 51
Hair and Makeup......Page 52
The Makeover......Page 54
4. Studio Lighting for Seniors......Page 55
The Illusion of Three Dimensions......Page 56
Differences Between Direct and Diffused Light......Page 57
Hair and Background Lights......Page 58
Broad and Short Lighting......Page 59
Umbrellas and Softboxes......Page 60
Lighting Ratios......Page 62
A Wall of Fill Light......Page 63
Reflectors......Page 64
Retouching......Page 66
5. Natural Lighting for Seniors......Page 68
Window Light......Page 70
Photographing in Shade......Page 71
Reflectors for Fill......Page 73
Gobos......Page 74
Scrims......Page 75
Fill Flash......Page 76
Determining Exposure with Flash-Fill......Page 77
Flash-Key on Overcast Days......Page 78
Working at Midday......Page 79
Using Long Lenses to Cut Image Contrast......Page 80
Be Consistent in Your Marketing......Page 82
Copyright Notice......Page 83
Digital Graduation Announcements......Page 84
Ellie Vayo’s CD Business Card/ Portfolio Presentation......Page 86
List Brokers......Page 87
Posting Proofs on the Internet
......Page 88
Student Representatives
......Page 89
Yearbook Advertising
......Page 90
Window Dressing
......Page 92
Session Fees and Types......Page 93
Package Pricing
......Page 96
Special Offers
......Page 97
Finish Differences......Page 99
Proofing Session......Page 100
Fuzzy and Shirley Duenkel: It’s All Happening at Home......Page 102
Jeff Smith: Reinventing the Senior Market......Page 106
Ellie Vayo: Customer Service at the Highest Level......Page 109
Richard Pahl: 100 Percent Digital, 100 Percent Seniors......Page 111
Ralph Romaguera: Understanding the Savvy Senior Market......Page 114
Deborah Lynn Ferro: The Artist’s Touch......Page 117
Michael and Pamela Ayers: The Senior Album......Page 120
Glossary......Page 121
Index......Page 125
Other Books from Amherst Media
......Page 127
