Author(s): Tim Wu
Edition: 1
Publisher: Atlantic Books
Year: 2017
Language: English
Pages: 464
City: London
Tags: economy attention, attention, social media, sociology
Title
Copyright
Introduction Here’s the Deal
Part I Masters of Blazing Modernities
Chapter 1 The First Attention Merchants
Chapter 2 The Alchemist
Chapter 3 For King and Country
Chapter 4 Demand Engineering, Scientific Advertising, and What Women Want
Chapter 5 A Long Lucky Run
Chapter 6 Not with a Bang but with a Whimper
Part II The Conquest of Time and Space
Chapter 7 The Invention of Prime Time
Chapter 8 The Prince
Chapter 9 Total Attention Control, or The Madness of Crowds
Chapter 10 Peak Attention, American Style
Chapter 11 Prelude to an Attentional Revolt
Chapter 12 The Great Refusal
Chapter 13 Coda to an Attentional Revolution
Part III The Third Screen
Chapter 14 Email and the Power of the Check-in
Chapter 15 Invaders
Chapter 16 AOL Pulls ’Em In
Part IV The Importance of Being Famous
Chapter 17 Establishment of the Celebrity-Industrial Complex
Chapter 18 The Oprah Model
Chapter 19 The Panopticon
Part V Won’t be Fooled Again
Chapter 20 The Kingdom of Content: This Is How You Do It
Chapter 21 Here Comes Everyone
Chapter 22 The Rise of Clickbait
Chapter 23 The Place to Be
Chapter 24 The Importance of Being Microfamous
Chapter 25 The Fourth Screen and the Mirror of Narcissus
Chapter 26 The Web Hits Bottom
Chapter 27 A Retreat and a Revolt
Chapter 28 Who’s Boss Here?
Chapter 29 An Absorbing Spectacle: The Attention Merchant Turned President
Epilogue The Human Reclamation Project
Acknowledgments
Notes
Index
