The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard―InDesign―for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including:
• The history of type;
• Terminology;
• Classification;
• Measurement;
• Spacing;
• Alignment;
• Legibility;
• Hierarchy;
• Layout and Grids;
• Page Elements;
• InDesign tools and style sheets.
Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.
Author(s): Mary Jo Krysinski
Edition: 1
Publisher: Routledge
Year: 2018
Language: English
Commentary: True PDF
Pages: 229
Cover
Title Page
Copyright Page
Table of Contents
PREFACE
01. A BRIEF HISTORY OF THE ALPHABET AND TYPE
02. LETTERS AND THEIR CHARACTERISTICS
Introduction
The Shape of Letters
Anatomy of Letterforms
Stress of Characters
Understanding Typefaces and Fonts
Terminology
Type Classification
Type Variations and Modifications
Exercise: The Structure of Letterforms
Assignment: Type Anatomy and Characteristics
Assignment: Ligature Design
03. INDESIGN® SOFTWARE BASICS
InDesign® Tools Panel and Menus
The Control Panel
Setting Up a Document
Master Pages
Master Page Elements
04. THE MECHANICS OF TYPE
Type Measurement
Type Sizes
Em and En
Character Width and Sidebearing
Spacing
Letter Spacing (Tracking)
Word Space
Leading/Line Spacing
Alignment
Text Separators
Legibility and Readability
Hyphenation and Line Breaks
Widows and Orphans
Exercise: Text Setting and Readability
05. SETTING DISPLAY TYPE
Selecting Display Type For Large Point Sizes
Kerning
Adjusting Word Spaces
Line Spacing Display Type
Breaking Lines
Vertical Alignment
Exercise: Kerning Type
06. OTHER TYPOGRAPHIC ELEMENTS
Ligatures
Numerals
Small Caps
Punctuation
Hyphen/Em Dash/En Dash
Space Markers
Feet and Inches
Subtraction, Multiplication, and Dimension Signs
Superiors/Inferiors/Ordinals
Other Glyphs
Styling URLs
Character Positions and Baseline Shift
Key Commands for Common Characters
07. TYPOGRAPHIC HIERARCHY
Choosing Typefaces
Combining Typefaces
Typographic Contrasts
Creating Emphasis
Assignment: Hierarchy and Structure
08. LAYOUT AND STRUCTURE
The Foundation: Space
Page Navigation
Structure
Format
Grids
Constructing the Page Grid
Combination Grids
Using Grids
White Space
Assignment: Type Specimen Poster
Assignment: Grid Studies
09. PAGE ELEMENTS AND SPECIFICATIONS
Heads and Subheads
Body Text
Tabular Material
Callouts and Pull Quotes
Extracts/Block Quotations/Excerpts
Captions
Author Bylines
Footnotes/Endnotes
Running Heads and Footlines
Folios (Page Numbers)
Multi-Page Formats
Pacing
Type Specification
Manuscript Mark-Up
Proofreaders’ Marks
Assignment: Type Specimen Book
Assignment: Design History Booklet
10. USING INDESIGN® STYLES
Creating Paragraph Styles
Creating Character Styles
Importing Styles from Other InDesign® Documents
Applying Paragraph Styles
Applying Character Styles
GLOSSARY
INDEX
