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The Art of SEO: Mastering Search Engine Optimization

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In this book, the four most famous experts in the field of search engine optimization (SEO) provides you with the guidance of proven and advanced techniques for planning and implementing a comprehensive SEO strategy. The authors clearly explain the basics of SEO, while correcting a common misconception many. Explore the underlying theory behind SEO and how search engines work Learn the steps you need to prepare, implement, and evaluate SEO Check the initiatives forward a number of strategies and tactics Understanding the intricacies involved in managing complex projects SEO Learn what it takes to build a competent SEO team with defined roles Glance future of search and what lies ahead for the SEO industry.

Author(s): Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
Series: Theory in Practice
Edition: 1
Publisher: O'Reilly Media
Year: 2009

Language: English
Pages: 602