From bringing in new clients to delivering the final proofs, this book covers all aspects of the highly competitive business of high school portrait photography. Studio owners will learn how to create interest in their product by drawing clients to their studio through appropriate advertising that both targets teenagers and appeals to their parents. Ideas for postcards, CD-ROM business cards, T-shirts, and other materials to help boost a studio's visibility are detailed. Once photographers have learned how to create interest in their product, they will learn how to create an attractive environment in their studio-what styles and types of images should be on display, and how to discuss make-or-break issues such as pricing. Technical advice is also provided on indoor studio- and window-lighting setups, outdoor photography, lighting, sets, exposure, and more.
Author(s): Ellie Vayo
Year: 2002
Language: English
Pages: 128
Tags: Библиотека;Досуг;Фотография;Жанры фотосъемки;Фотосъемка детей и подростков;
Dedication & Copyright
......Page 2
Table of Contents
......Page 3
About the Author......Page 6
Getting Started......Page 8
Contract vs. Noncontract Photography......Page 10
Pricing Information......Page 11
Continuing Education and Resources......Page 17
Clients for Life......Page 18
Direct Marketing......Page 19
Mailers......Page 20
Mailing List......Page 31
First Mailing......Page 32
Second Mailing......Page 35
Cable Advertisements......Page 40
Displays......Page 41
High School Representatives......Page 42
Web Sites......Page 49
T-Shirts......Page 50
In Conclusion......Page 51
The Consultation......Page 52
Appointment Confirmation Mailer......Page 53
Question List......Page 54
Session Fees......Page 56
Environment......Page 60
Setting the Mood......Page 62
Makeup......Page 66
Expressions......Page 67
Makeup......Page 70
Selling to Mom......Page 71
Flattering Your Unique Subject......Page 72
Eyeglasses......Page 73
Other Problems and Solutions......Page 74
Clothing......Page 76
Clothing Consultation......Page 77
Studio Wardrobe......Page 78
Accessories......Page 79
Rain Dates......Page 80
Studio Lighting......Page 81
Fill Light......Page 82
The Background Light......Page 83
Broad Lighting......Page 84
Profile Lighting......Page 85
Rembrandt Lighting......Page 87
Metering......Page 88
Case Study......Page 89
Ambient Window Lighting......Page 91
Film Selection......Page 93
3/4 and Full Lengths......Page 94
Girls vs. Guys......Page 98
Choosing a Backdrop......Page 99
Window Light Sets......Page 100
Creative License......Page 101
Beach Scene......Page 102
Locale......Page 103
Barn Scene......Page 104
Trellis and Arch Area......Page 105
Reflector Fill......Page 108
Flash Fill......Page 109
Awnings......Page 110
Digital Questions......Page 111
The Ellie Vayo Senior Album......Page 112
Packages......Page 114
Variety = Bigger Sales......Page 115
Advances......Page 116
Selecting Equipment......Page 117
Scanners......Page 118
Digital Specials and Services......Page 119
The Future of Senior Photography......Page 120
Appendix: Contacts/Suppliers......Page 121
Index......Page 122
Other Books from Amherst Media
......Page 125
