On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power?
In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.
Author(s): Luke Dormehl
Edition: First published in the UK
Publisher: Virgin Books
Year: 2012
Language: English
Pages: 544
City: UK
CONTENTS
Cover
About the Book
About the Author
Title Page
Dedication
Author’s Note & Acknowledgements
Epigraph
PART I: THE TWO STEVES
Prologue: Talking About iGeneration
1. The Secret History Of Computers
2. Angel-Headed Hipster Hackers
3. The Big Gay Electric Kool-Aid Acid Apple
4. A Tale Of Two Word Processors
5. A Superior Operating System
6. Great Artists Steal
7. Young Maniacs
8. The Volksmacintosh
PART II: THE NEXT BEST THING
9. This Ain’t The Summer Of Love
10. Sex, Drugs And Pixar Animation
11. Another Brick In The Wall
12. Fear And Self-Loathing On Infinite Loop
PART III: HOW STEVE JOBS REINVENTED THE COMPUTER, THE CORPORATION & GLOBAL CAPITALISM
13. Different Thinking
14. The Cupertino Ideology
15. Appletopia
Author Interviews
Epilogue: ¡Viva La Revolución!
Bibliography
Index
Copyright
