Ok so I bought this as an audio book from audible based on the reviews and becuase I thought I need to learn more about Internet.
I gave *** stars to this - and those three stars goes entirely to you (and not Joel) cos you are searching Amazon to find information and are trying to learn like I do. That is a good start.
Joel Comm preeches that content is the king is very true - then he goes on to describes myriards of ways to deceive the end user to get them to click on the ads without breaking the Google's rules. Utterly stupid - you only have to look at the author's own web -site [...] to understand what I'm talking about.
Like designing a horisontal menu that looks like menu but actually is a advertisment. So when you go there and click he gets his pennies but you get so annoyed you got cheated that you never visit the site again. Having my background in European tv-content production I must say his advices could even be illegal - or maybe not but should be - like there are strict rules of product placement in tv-programs or in newspaper the reader has to understand what is content and what is an advertisment ie. therefore you see sometimes in newspapers and magazines text "advertisment" if the advertisment reminds too much of content.
This may be too European way of seeing things to some of you but we should not forget the great American wisdom either: "it is much more expensive to get a new customer than keeping the old one" - therefore decieving anyone to clicking ads on your site is stupid if you want them to come there again and again.
Author(s): Joel Comm
Publisher: Morgan James Publishing
Year: 2006
Language: English
Pages: 199
chapter1......Page 11
chapter2......Page 14
1.3 Choosing A Hosting Service......Page 15
1.5 Creating Content......Page 16
1.6 Getting Started With Blogger.com......Page 17
1.8 Links......Page 18
2.1 What Is AdSense?......Page 19
2.2 Signing Up Made Easy......Page 21
2.3 Google Policies......Page 23
2.4 As Easy as 1-2-3!......Page 24
chapter3......Page 25
3.4 Text Ads — Google’s Finest......Page 26
3.5 Image Ads — Built To Be Ignored......Page 34
3.6 Link Units — Great Little Stocking Fillers......Page 35
3.7 Expanded Text Ads — Shrinking Control Or Expanded Income?......Page 39
chapter4......Page 42
4.2 Make The Border Go!......Page 43
4.3 Text Is Design Too!......Page 45
4.4 Blue Is Best......Page 46
4.6 Deliberate Mismatching......Page 47
chapter5......Page 48
5.2 Go With The 'Flow'......Page 49
5.3 Above The Fold......Page 50
5.4 Using Tables......Page 52
5.5 Complementing Your Ads......Page 54
chapter6......Page 55
6.3 Finding Keywords......Page 56
6.5 Keyword Placement......Page 57
6.7 Section Targeting......Page 58
6.10 Inviting The Robot......Page 60
6.11 Google Ads Preview......Page 61
6.12 Public Service Ads......Page 62
6.14 “Advertise On This Site”......Page 63
6.15 Does Location Matter For CPM Ads?......Page 68
7. QuickStart AdSense: A Step-By-Step Guide......Page 69
AdSense QuickStart Guide #1: Building A Blog......Page 70
AdSense QuickStart Guide #2: Building A Site From Scratch......Page 71
chapter7......Page 72
8.2 Learn How To Add Google Search To Your Web Page......Page 73
8.5 Customizing Your Search......Page 75
9.1 Referring For AdSense......Page 76
9.2 Firing Up Firefox......Page 78
10. Using Multiple Ad Blocks......Page 79
10.2 What To Do With Three Ad Units......Page 80
10.5 Put Referral Buttons Near Ad Units......Page 81
10.7 Putting Multiple Ads In Articles......Page 82
10.8 Putting Multiple Ads In Blogs......Page 83
10.9 Putting Multiple Ads In Merchant Sites......Page 84
chapter8......Page 85
11.2 Making Bucks With Blogs......Page 86
11.3 Adding AdSense To Your Blog......Page 87
11.4 Old Content......Page 88
11.5 Volunteer Writers......Page 91
11.6 Build Thousands of Pages with Other People’s Content......Page 92
11.7 Add Public Domain Works To Your Site......Page 94
11.8 AdSense In RSS Feeds......Page 95
11.9 Use Your Newsletter To Drive Traffic!......Page 96
11.11 Automated Content......Page 97
chapter9......Page 99
12.1 How To Track With Channels......Page 101
12.2 How To Create A URL Channel......Page 102
12.3 How To Create A Custom Channel......Page 104
12.4 What Custom Channels Should You Create?......Page 106
12.5 How To Read Your Server Logs......Page 107
12.6 Tracking Tools......Page 112
13. Smart Pricing... And What It Means For Your Income......Page 117
13.2 What Else Do We Know About Smart Pricing?......Page 118
13.3 Strategies To Benefit From Smart Pricing......Page 119
chapter10......Page 121
14.1 Google’s Forum Heat Map......Page 122
chapter11......Page 125
15.3 Optimum CTR......Page 126
15.4 AdSense Arbitrage......Page 127
15.5 WordTracker......Page 128
chapter12......Page 130
16.3 Provide Targeted Content That Will Help Google Advertisers To Capitalize Your Traffic......Page 131
16.5 Websites That Rank Higher In A Google Search (SERPS) Will Get A Better Per-Click Payout Than Websites Which Rank Lower For The Same Search Term......Page 132
16.7 Don't Cut Corners!......Page 134
chapter13......Page 135
17.2 Google AdSense Preview Tool......Page 136
17.5 Ultimate SEO Tool......Page 137
chapter14......Page 138
18.1 A Sample AdSense Journal......Page 140
chapter15......Page 143
19.1 Kontera — Making Your Words Pay......Page 144
19.2 Chitika — All Malls, More Money......Page 145
19.3 ContextCASH — Affiliate Revenue The Easy Way......Page 146
19.5 AdBrite......Page 147
19.6 Kanoodle – Bright Ads......Page 148
chapter16......Page 149
20.2 Reciprocal Linking......Page 150
20.5 Promoting Your Blog......Page 151
20.6 Public Relations And Publicity......Page 152
20.7 Learn From A Pro......Page 153
chapter17......Page 154
21.2 Titles And URLs......Page 155
21.3 Links......Page 156
21.6 SEO Tools......Page 159
21.7 A Word About Cloaking......Page 161
21.8 TrafficAndConversion.com......Page 162
22. AdSense Prohibitions, Mistakes And Problems......Page 163
22.1 The Biggest Mistakes That AdSense Publishers Make... And How To Avoid Them......Page 165
22.2 What To Do If Your AdSense Account Gets Closed......Page 169
23. Troubleshooting — What To Do If You’re Not Getting The Results You Want......Page 170
23.2 Low Traffic Levels......Page 171
23.4 Low Click Price......Page 172
23.5 Low Ad Relevance......Page 173
24. Staying Up To Date And Learning The Latest AdSense Tips......Page 174
24.1 Talking AdSense at AdSenseChat......Page 175
chapter18......Page 178
25.2 Great Ideas For Integration From The Idea Box......Page 179
25.3 Gifts - 911.com Gets Emergency Treatment With Multiple Ad Units......Page 180
25.4 StellaAwards — A Prize Winning Design......Page 182
25.5 OffshoreBankingCentral.com Brings Home The Bacon......Page 183
25.6 Piling On The Pics At Babies-Worldwide.com......Page 185
25.7 Go4th.Org Takes AdSense Forward......Page 186
25.8 Smart Ad Placement At DogToysMart.com......Page 188
25.9 Adding AdSense To Blogger......Page 190
25.10 Matching Articles To Ads......Page 191
25.11 Drifting Into Profits At 247Drifting.com......Page 192
Conclusion......Page 193
legalese......Page 199
intro......Page 9
conclusion......Page 187
