Television, Audiences and Cultural Studies presents a multi-faceted exploration of audience research, in which David Morley draws on a rich body of empirical work to examine the emergence, development and future of television audience research. In addition to providing an introductory overview from a cultural studies perspective, David Morley questions how class and cultural differences can affect how we interpret television, the significance of gender in the dynamics of domestic media consumption, how the media construct the `national family', and how small-scale ethnographic studies can help us to understand the global-local dynamics of postmodern media systems.Morley's work reconceptualises the study of `ideology' within the broader context of domestic communications, illuminating the role of the media in articulating public and private spheres of experience and in the social organisation of space, time and community.
Author(s): David Morley
Edition: 1
Year: 1992
Language: English
Pages: 336
Book Cover......Page 1
Title......Page 4
Contents......Page 5
Acknowledgements......Page 8
Introduction......Page 10
Theoretical frameworks......Page 52
Television audience research: a critical history......Page 54
Psychoanalytic theories: texts, readers and subjects......Page 68
Class, ideology and interpretation......Page 82
Interpreting television: the Nationwide audience......Page 84
The 'Nationwide' Audience: a critical postscript......Page 128
Gender, domestic leisure and viewing practices......Page 140
Research development: from 'decoding' to viewing context......Page 142
The gendered framework of family viewing......Page 147
From Family Television to a sociology of media consumption......Page 168
Methodological issues......Page 180
Towards an ethnography of the television audience......Page 182
Television, technology and consumption......Page 208
Domestic communication: technologies and meanings (with Roger Silverstone)......Page 210
The consumption of television as a commodity......Page 222
Private worlds and gendered technologies......Page 230
Between the private and the public......Page 258
The construction of everyday life: political communication and domestic media......Page 260
Where the global meets the local: notes from the sitting-room......Page 279
Notes......Page 299
Bibliography......Page 306
Index......Page 320
