// Journal of Siberian Federal University. Humanities & Social Sciences 2012, N 5, p. 1733-1743Models of communication may be classified into transmissional (linear, mechanistic, or
‘telementational’) and interactional (non-linear, dialogical, activity-oriented). Everyday conception
is closer to the reification-transmissional metaphor of communication, although it admits some nonlinearity. The dialogical or interactional paradigm reflects the reality of human communication to a greater degree.
