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Companies often struggle to turn successful research into viable commercial products, processes and systems. This book defines technology development and reveals methods to successfully evaluate, fund and commercialize a technology. Cases studies help the reader evaluate the connection between a technology and potential markets, set useful hypotheses, develop statistically valid conclusions, and apply those conclusions to business goals.
Author(s): Stites Ron
Publisher: De Gruyter
Year: 2022
Language: English
Pages: 181
City: Berlin