This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective. The strength of this book comes from the authors themselves coming from multiple higher institutions in Malaysia and Indonesia as these two countries are the top two countries in Southeast Asia with the world's most popular tourist destinations and for a reason: a tropical climate, rich culture, gorgeous beaches, wonderful food and low prices. This book is also packed with detailed knowledge in the area of air travel, as well as deep understanding on the related theories used as theoretical underpin in performing air travel research. This book provides insightful discussion and very beneficial to the reader.
This book is suitable for the following readers: general, students, travelers, academics, tourism consultants, aviation regulators, aviation practitioners and ministries of tourism. Readers are also exposed to recent issues and development pertaining technology application in aviation tourism and hospitality, theoretical discussion related to technology application as well as its application and future research application.
Author(s): Azizul Hassan, Nor Aida Abdul Rahman
Publisher: Springer
Year: 2022
Language: English
Pages: 190
City: Singapore
Introduction
Contents
Editors and Contributors
Part I Strategies
1 Technology Strategy and the Safety of Travelers
Introduction
Safety and Travel
Technology and Safety
Technology as a Key Strategy to Survive in Travel Industry
Conclusion
References
2 The Digitainability Strategic-Technology Connection: A Mechanism for Ecotourism Sustainment in the Midst of the Pandemic
Introduction
Ecotourism in Malaysia
Conceptual Development
Murphy’s Ecological Model
Community Attachment Theory
The Social Exchange Theory
Integrated Empirical Model
Conclusion and Recommendations
References
3 Strategy and Technology Framework in the Pandemic Era Among Aviation Players
Introduction
Air Travel Restrictions
Policy Interventions for Air Travel Sustainability
Key Recovery Phases
Restore—Get the Aircraft Flying
Reshape—It's Time for a New Normal
React—Preparation for Future Pandemics
Artificial Intelligence in Airlines Operation
Technology Priorities for Airports During Pandemic
“Touchless” Air Travel Technology
The Emergence of Mobile Apps
Conclusion and Recommendations
References
4 Technology Strategy in Boosting Halal Tourism Activities
Introduction
Halal Tourism
Muslim Travel Market
Halal Tourism Faith-Based Needs
Halal Tourism and Sustainability Approach
Definition of Sustainable Tourism
Halal Tourism Towards Sustainable Development
Technology Needs for Halal Tourism
Development of Industrial Revolution 4.0 in Halal Tourism
Technology Adoption Challenges in Halal Tourism
Conclusion and Future Research Directions
References
Part II Recent Developments
5 Mobile Technology Application in Aviation: Chatbot for Airline Customer Experience
Introduction
Chatbot Application for Supporting Customer Interactions
Minimising Costs
Enhancement of Business Operations
Improvement of Customer Satisfaction
Generative Pre-Trained Transformer 3 (GPT-3) Algorithm
What is GPT-3?
Prototype Development
Recommendations and Conclusion
References
6 Technology in Hotel Sector
Introduction
The Transformation of Technology in Hotel Sector
The Recognition Technology
The Artificial Intelligence (AI) Self-Service Technology (SST)
The Internet of Things (IoT)
The Integrated Hotel Mobile Application Technology
The Underlying Factors for Technology Application in Hotel Sector
The Application of Technology to Improve Communication
The Application of Technology for Mobile Payment in Hotel Sector
The Application of Technology in Food and Beverage Operations
The Application of Technology for Marketing and Promotional
The Application of Artificial Intelligence (AI) and Robots in Service Delivery
The Impact of Technology in the Hotel Sector
Conclusion
References
7 Digital Advancements in Airline Catering Sector
Introduction
Role of Digital Transformation in Airline Catering
Using Data Analysis to Plan Material Requirements More Efficiently
Real-Time Transmission of Recipe Modifications to Production
Customer Input is Used to Develop New Products Using Big Data
Digital Transformation of Airline Catering: Case Study and Example
AeroChef Web-Based Tool
Monorail Robot for Movement of Meals Production
DELMIA Quintiq’s Supply Chain Planning and Optimization Software (SCP&O)
Conclusion, Limitation and Future Research Recommendations
References
8 Technology Framework for Rural Tourism Development in Spain
Introduction
Situation of Rural Tourism in Spain
Innovation and Technology for Rural Tourism Development
Mobile Technology
Augmented Reality and Virtual Reality
Internet of Things
Voice Assistance
Big Data
Blockchain
5G Technology
Conclusion and Recommendations
References
9 Iskandar.my: Framework of Mobile Augmented Reality Travel App
Introduction
Literature Review
Technology and Tourism
Mobile Augmented Reality (MAR)
MAR and Experience Enhancement
MAR Technological Requirement
Methodology
Findings and Analysis
Service Dimension of ‘Iskandar.my’ MAR App
Design Dimension of ‘Iskandar.my’ MAR App
Conclusion
References
Part III Emerging Issues
10 Defender or Attacker? An Approach to Dynamic Sustainability in the Dynamic Business Climate of Rural Tourism
Introduction
Conceptual Development
Product Factor
Price Factor
Time Saving Factor
Methodology
Findings
Conclusion and Recommendation
References
11 Technology Application in Airports Reopening and Operations Recovery Due to COVID-19 Pandemic
Introduction
Travel Restrictions During the COVID-19 Pandemic
New Normal: Air Travel Reopening
Considerations for Air Travel Reopening
Literature Review on Technology Adoption to Assist Airport Reopening and Operations Recovery
Artificial Intelligence (AI)
Biometrics
Internet of Things (IoT)
The Benefits of Adopting Technology for Airports Reopening
Cost-Effectiveness
Better Crowd Control Management
Improve Efficiency in Various Aspects
Enhance Passengers’ Experience
Reduce Contact Between Passengers and Staff
Safety and Security
Time Savings
Support Airport Personnel
Conclusion
References
Part IV Directions for Future Research
12 Artificial Intelligence Technology in Travel, Tourism and Hospitality: Current and Future Developments
Introduction
Defining Artificial Intelligence
Artificial Intelligence in Travel, Tourism and Hospitality
Future Developments
Transportation of Tourism and Hospitality
Tourism, Attraction and Location
Tour Operator Management System
AI as Tour Attraction
Conclusion
References
13 Contactless Hospitality Technology in Post-COVID-19 Era: Future Research Clusters
Introduction
Technology Revolution and Advancement in Hospitality Sector
Past Research on Technology in Hospitality Sector
Multi Types of Contactless Technology in Hospitality Sector: Future Research Clusters
Conclusion
References
