Instructors know that Mike Markel'sTechnical Communicationwill prepare their students for any workplace writing situation. No other text offers such a comprehensive introduction to the field while still delivering practical, effective support for students at every level. The eleventh edition has been thoroughly revised to reframe the work of technical communicators in the context of today's highly collaborative, rapidly evolving digital practices. Fresh, social-media driven sample documents and coverage of the latest tools and technologies ensure that students work with the kinds of processes and products they'll encounter on the job.
Author(s): Mike Markel; Stuart A. Selber
Edition: 12
Publisher: Bedford Books
Year: 2017
Language: English
Pages: 784
Tags: Technical Communication
Table of Contents
Contents
Preface for Instructors
Introduction for Writers
Part 1 Understanding the Technical Communication Environment
1 Introduction to Technical Communication
What Is Technical Communication?
* Understanding Purpose
* Understanding Audience
*Why Technical Communication Skills Are Important in Your Career
The Challenges of Producing Technical Communication
* Audience-Related Factors
* Purpose-Related Factors
* Setting-Related Factors
* Document-Related Factors
* Process-Related Factors
Characteristics of a Technical Document
* GUIDELINES: Measure of Excellence in Technical Documents
* DOCUMENT ANALYSIS ACTIVITY: Analyzing a Technical Document
Skills and Qualities Shared by Successful Workplace Communicators
* GUIDELINES: Communicating Professionally
EXERCISES
CASE 1: Using the Measures of Excellence in Evaluating a Résumé [in LaunchPad]
2 Understanding Ethical and Legal Considerations
A Brief Introduction to Ethics
Your Ethical Obligations
Obligations to Your Employer
Obligations to the Public
Obligations to the Environment
Your Legal Obligations
Copyright Law
GUIDELINES: Determing Fair Use
GUIDELINES: Dealing with Copyright Questions
ETHICS NOTES: Distinguishing Plagiarism from Acceptable Reuse of InformationTrademark Law
GUIDELINES: Protecting Trademarks
Contract Law
Liability Law
GUIDELINES: Abiding by Liability Laws
The Role of Corporate Culture in Ethical and Legal Conduct
Understanding Ethical and Legal Issues Related to Social Media
GUIDELINES: Using Social Media Ethically and Legally
DOCUMENT ANALYSIS ACTVITIY: Presenting Guidelines for Social Media
Communicating Ethically Across Cultures
Communicating with Culutres with Different Beliefs
Communicating in Countries with Different Laws
Principles for Ethical Communication
Abide by Relevant Laws
*Comply iwth Accesibility Standards
Abide by the Appropriate Professional Code of Conduct
Abide by Your Organization's Policy on Social Media
Tell the Truth
Don't Mislead Your Readers
Use Design to Highlight Important Ethical and Legal Information
Be Clear
Avoid Discriminatory Language
Acknowledge Assistance from Others
WRITER'S CHECKLIST
EXERCISES
CASE 2: The The Ethics of Requiring Students To Subsidize a Plagiarism-Detection Service [in LaunchPad]
3 Writing Technical Documents
Planning
*Considering Your Writing Situation
TUTORIAL: Cross-Platform Word Processing with CloudOn, Quip, and More [in LaunchPad]
Generating Ideas About Your Subject
Researching Additional Information
Devising a Schedule and a Budget
Drafting
Organizing and Outlining Your Document
Using Templates
GUIDELINES: Drafting Effectively
DOCUMENT ANALYSIS ACTIVITY: Identifying the Strengths and Weaknesses of a Commercial Template
Using Styles
*TECH TIP: Why and How To Use the Styles Group
TUTORIAL: Creating Styles and Templates [in LaunchPad]
Revising
Studying the Draft by Yourself
*GUIDELINES: Revising Your Draft
Seeking Help from Others
ETHICS NOTE: Acknowledge Reviewers Responsibly
Editing
*GUIDELINES: Editing Your Draft
Proofreading
WRITER'S CHECKLIST
EXERCISES
CASE 3: Understanding Why Revision Software Cannot Revise and Edit Your Document [in LaunchPad]
4 Writing Collaboratively
Advantages and Disadvantages of Collaboration
Advantages of Collaboration
Disadvantages of Collaboration
Managing Projects
GUIDELINE: Managing Your Project
Conducting Meetings
Tutorial: Scheduling Meetings Online [in LaunchPad]
Listen Effectively
GUIDELINES: Listening Effectively
Setting Your Team's Agenda
GUIDELINES: Setting Your Team's Agenda
ETHICS NOTE: Pulling Your Weight on Collaborative Projects
DOWNLOADABLE FORM: Work-Schedule Form [in LaunchPad]
DOWNLOADABLE FORM: Team-Member Evaluation Form
DOWNLOADABLE FORM: Self-Evaluation Form
Conducting Efficient Meetings
Communication Diplomatically
Critiquing a Team Member's Work
GUIDELINES: Communicating Diplomatically
GUIDELINES: Critiquing a Colleague's Work
Using Social Media and Other Electronic Tools in Collaboration
*TECH TIP: Why and How To Use Reviewing Tools
Word-Processing Tools
TUTORIAL: Reviewing Collaborative Documents [in LaunchPad]
TUTORIAL: Incorporating Tracked Changes [in LaunchPad]
Messaging Technologies
DOCUMENT ANALYSIS ACTIVITY: Critiquing a Draft Clearly and Diplomatically
Videoconferencing
TUTORIAL: Conducting Online Meetings [in LaunchPad]
GUIDELINES: Participating in a Videoconference
Wikis and Shared Document Workspaces
TUTORIAL: Using Wikis for Collaborative Work [in LaunchPad]
TUTORIAL: Using Collaborative Software [in LaunchPad]
Virtual Worlds
ETHICS NOTE: Maintaining a Professional Presence Online
Gender and Collaboration
Culture and Collaboration
WRITER'S CHECKLIST
EXERCISEES
LEARNINGCURVE: Part 1: Understanding the Technical Communication Environment (Chs. 1-4)
CASE 4: Accomodating a Team Member's Scheduling Problems [in LaunchPad]
Part 2 Planning the Document
5 Analyzing Your Audience and Purpose
Understanding Audience and Purpose
Using an Audience Profile Sheet
DOWNLOADABLE FORM: Audience Profile Sheet [in LaunchPad]
Determining the Important Characteristics of Your Audience
Who Are Your Readers?
Why Is Your Audience Reading Your Document?
What Are Your Readers’ Attitudes and Expectations?
How Will Your Readers Use Your Document?
Techniques for Learning About Your Audience
Determining What You Already Know About Your Audience
Interviewing People
Reading About Your Audience Online
Searching Social Media for Documents Your Audience Has Written
Analyzing Social-Media Data
Communicating Across Cultures
Understanding the Cultural Variables "on the Surface"
Understanding the Cultural Variables "Beneath the Surface"
Considering Cultural Variables as You Write
GUIDELINES: Writing for Readers from Other Cultures
DOCUMENT ANALYSIS ACTIVITY: Examining Cultural Variables in a Business Letter
Using Graphics and Design for Multicultural Readers
Applying What You Have Learned About Your Audience
ETHICS NOTE: Meeting Your Readers' Needs Responsibily
Writing for Multiple Audiences 0
Determining Your Purpose
Gaining Management’s Approval
Revising Information for a New Audience and Purpose
WRITER'S CHECKLIST
EXERCISES
CASE 5: Focusing on an Audience's Needs and Interests [in LaunchPad]
6 Researching Your Subject
Understanding the Research Process
Choosing Appropriate Research Methods
*GUIDELINES: Planning for the Research Process
GUIDELINES: Researching a TopicConducting Secondary Research
*Understanding Research Tools
*Types of Secondary Research Sources
Using Social Media and Other Interactive Resources
*TECH TIP: Why and How to Use Social Media in Reserch
TUTORIAL: Tracking Sources with Evernote and Zotero [in LaunchPad]
Evaluating the Information
GUIDELINES: Evaluating Print and Online Sources
Conducting Primary Research
Analysis of Social-Media Data
*DOCUMENT ANALYSIS ACTIVITY: Evaluating Information from Internet Sources
Observations and Demonstrations
Inspections
Experiments
Field Research
Interviews
GUIDELINES: Conducting an Interview
Inquiries
Questionnaires
ETHICS NOTE: Reporting and Analyzing Data Honestly
WRITER’S CHECKLIST
EXERCISES
CASE 6: Revising a Questionnaire [in LaunchPad]
7 Organizing Your Information
Understanding Three Principles for Organizing Technical Information
Analyzing Your Audience and Purpose
Using Conventional Patterns of Organization
Displaying Your Organizational Pattern Prominently
Understanding Conventional Organizational Patterns
Chronological
GUIDELINES: Organizing Information Chronologically
Spatial
GUIDELINES: Organizing Information Spatially
General to Specific
GUIDELINES: Organizing Information from General to Specific
More Important to Less Important
GUIDELINES: Organizing Information from More Important to Less Important
Comparison and Contrast
GUIDELINES: Organizing Information by Comparison and Contrast
ETHICS NOTE: Comparing and Contrasting Fairly
Classification or Partition
GUIDELINES: Organizing Information by Classification or Partition
Problem-Methods-Solution
GUIDELINES: Organizing Information by Problem-Methods-Solution
Cause and Effect
GUIDELINES: Organizing Information by Cause and Effect
DOCUMENT ANALYSIS ACTIVITY: Using Multiple Organizational Patterns in an Infographic
WRITER’S CHECKLIST
EXERCISES
LEARNINGCURVE: Part 2: Planning the Document (Chs. 5-7) [in LaunchPad]
CASE 7: Organizing a Document for Clarity—and Diplomacy [in LaunchPad]
Part 3 Developing and Testing the Verbal and Visual Information
8 Communicating Persuasively
Considering the Context of Your Argument
Understanding Your Audience’s Broader Goals
Working Within Constraints
Crafting a Persuasive Argument
Identifying the Elements of Your Argument
Considering Opposing Viewpoints
Using the Right Kinds of Evidence
*Using Visuals as Persuasive Elements
ETHICS NOTE: Using Digital Enhancement Tools Responsibly
Appealing to Emotions Responsibly
Deciding Where to Present the Claim
DOCUMENT ANALYSIS ACTIVITY: Analyzing Evidence in an Argument
Understanding the Role of Culture in PersuasionAvoiding Logical Fallacies
Presenting Yourself Effectively
GUIDELINES: Creating a Professional Persona
ETHICS NOTE: Seeming Honest Versus Being Honest in Persuasive Writing
WRITER’S CHECKLIST
EXERCISES
CASE 8: Analyzing the Persuasiveness of a Technical Document [in LaunchPad]
9 Emphasizing Important Information
Writing Clear, Informative Titles
Writing Clear, Informative Headings
GUIDELINES: Revising Headings
Writing Clear, Informative Lists
Write Effective Paragraph Lists
Write Effective Sentence Lists
GUIDELINES: Creating Effective Lists
Writing Clear, Informative Paragraphs
Structure Paragraphs Clearly
ETHICS NOTE: Avoiding Burying Bad News in Paragraphs
GUIDELINES: Dividing Long Paragraphs
Use Coherence Devices Within and Between Paragraphs
DOCUMENT ANALYSIS ACTIVITY: Identifying the Elements of a Coherent Paragraph
WRITER’S CHECKLIST
EXERCISES
CASE 9: Emphasizing Important Information in a Technical Description [in LaunchPad]
10 Writing Correct and Effective Sentences
Writing Grammatically Correct Sentences
Avoid Sentence Fragments
Avoid Comma Splices
Avoid Run-on Sentences
Avoid Ambiguous Pronoun References
Compare Items Clearly
Use Adjectives Clearly
Maintain Subject-Verb Agreement
Maintain Pronoun-Antecedent Agreement
Use Tenses Correctly
Structuring Effective Sentences
Emphasize New and Important Information
Choose an Appropriate Sentence Length
Focus on the "Real" Subject
Focus on the "Real" Verb
Use Parallel Structure
Use Modifiers Effectively
Choosing the Right Words and Phrases
Select an Appropriate Level of Formality
Be Clear and Specific
ETHICS NOTE: Euphemisms and Truth Telling
Be Concise
DOCUMENT ANALYSIS ACTIVITY: Revising for Conciseness and Simplicity
Use Inoffensive Language
GUIDELINES: Avoiding Sexist Language
*TECH TIP: Why and How to Customize Grammar Checker Features
GUIDELINES: Using the People-First Approach
Understanding Simplified English for Nonnative Speakers
Preparing Text for Translation
WRITER’S CHECKLIST
EXERCISES
LEARNINGCURVE: Persuasion, Emphasis, and Effective Sentences (Chs. 8-10) [in LaunchPad]
CASE 10: Revising a Document for Nonnative Speakers and for Translation [in LaunchPad]
11 Designing Print and Online Documents
Goals of Document Design
Understanding Design Principles
TUTORIAL: Proofreading for Format Consistency [in LaunchPad]
Planning Your Design
Analyze Your Audience and Purpose
Determine Your Resources
Designing Print Documents
Size
Paper
Bindings
Navigational Aids
*TECH TIP: Why and How To Set Up Pages
Designing Print Pages
GUIDELINES: Understanding Learning Theory and Page Design
Page Layout
Columns
*TECH TIP: Why and How To Format Columns
Typography
ETHICS NOTE: Using Type Sizes Responsibly
Titles and Headings
Other Design Features
*TECH TIP: Why and How To Create Borders and Screens
*TECH TIP: Why and How To Create Text Boxes
*DOCUMENT ANALYSIS ACTIVITY: Analyzing Page Designs
Designing Online Documents
Use Design To Emphasize Important Information
Create Informative Headers and Footers
Help Readers Navigate the Document
GUIDELINES: Making Your Documents Easy To Navigate
Include Extra Features Your Readers Might Need
Help Readers Connect with Others
*Consider Matters of Accessibility
*GUIDELINES: Designing Accessible Websites
Design for Multicultural Audiences
ETHICS NOTE: Designing Legal and Honest Online Documents
Designing Online Pages
Aim for Simplicity
GUIDELINES: Designing a Simple Site
Make the Text Easy To Read and Understand
GUIDELINES: Designing Easy-To-Read Text
Create Clear, Informative Links
GUIDELINES: Writing Clear, Informative Links
WRITER’S CHECKLIST
EXERCISES
CASE 11: Designing a Flyer [in LaunchPad]
12 Creating Graphics
The Functions of Graphics
The Characteristics of an Effective Graphic
ETHICS NOTE: Creating Honest Graphics
GUIDELINES: Integrating Graphics and Text
Understanding the Process of Creating Graphics
Planning Graphics
Producing Graphics
*TECH TIP: Why and How To Insert and Modify Graphics
Revising Graphics
Citing Sources of Graphics
Using Color Effectively
Choosing the Appropriate Kind of Graphic
Illustrating Numerical Information
GUIDELINES: Creating Effective Tables
*TECH TIP: Why and How To Create Tables, Charts, and Other Graphics
GUIDELINES: Creating Effective Bar Graphs
GUIDELINES: Creating Effective Infographics
GUIDELINES: Creating Effective Line Graphs
GUIDELINES: Creating Effective Pie Charts
Illustrating Logical Relationships
DOCUMENT ANALYSIS ACTIVITY: Analyzing a Graphic
DOCUMENT ANALYSIS ACTIVITY: Interactive Graphic [in LaunchPad]
Illustrating Process Descriptions and Instructions
Illustrating Visual and Spatial Characteristics
Tutorial: Photo Editing Basics with GIMP [in LaunchPad]
GUIDELINES: Presenting Photographs Effectively
*TECH TIP: Why and How To Create and Insert Screen Shots
Creating Effective Graphics for Multicultural Readers
WRITER’S CHECKLIST
EXERCISES
CASE 12: Creating Appropriate Graphics To Accompany a Report [in LaunchPad]
13 *Evaluating and Testing Technical Documents
*Understanding Usability Studies
*Assessing the Need for a Usability Study
*Determining the Goals of the Study
*Studying Existing Documents vs. Prototypes
*Considering Study Settings
*Conducting Guided Evaluations of Technical Documents
*Choosing Document Evaluators
*Establishing Evaluation Guidelines
*Preparing Materials for the Evaluation
*Testing Documents in a Controlled Setting
*Preparing for the Test
*GUIDELINES: Preparing for a Usability Test
*Conducting the Test
ETHICS NOTE: Understanding the Ethics of Informed Consent
DOCUMENT ANALYSIS ACTIVITY: Obtaining Informed Consent
*Testing Documents in Context
*Preparing for a Site Visit
*Conducting a Test in Context
*Monitoring Documents Remotely
*Interpreting and Reporting Your Findings
*WRITER’S CHECKLIST
*EXERCISES
*CASE 13: Evaluating a Technical Document [in LaunchPad]
Part 4 Learning Important Applications
14 Corresponding in Print and Online
Understanding the Process of Writing Correspondence
FOCUS ON PROCESS: Correspondence
Selecting a Type of Correspondence
Presenting Yourself Effectively in Correspondence
Use the Appropriate Level of Formality
Communicate Correctly
Project the "You Attitude"
Avoid Correspondence Clichés
Communicate Honestly
ETHICS NOTE: Writing Honest Business Correspondence
Writing Letters
Elements of a Letter
Common Types of Letters
Writing Memos
GUIDELINES: Organizing a MemoWriting Emails
*TECH TIP: Why and How to Use Email for Business Correspondence
GUIDELINES: Following Netiquette
DOCUMENT ANALYSIS ACTIVITY: Following Netiquette in an Email Message
Writing Microblogs
GUIDELINES: Representing Your Organization on a MicroblogWriting Correspondence to Multicultural Readers
WRITER'S CHECKLIST
EXERCISES
CASE 14: Setting Up and Maintaining a Professional Online Account [in LaunchPad]
15 Applying for a Job
Understanding the Job-Application Process
FOCUS ON PROCESS: Job-Application MaterialsEstablishing Your Professional Brand
Understanding What Employers Want
GUIDELINES: Building the Foundation of Your Professional Brand
CraftING Your professional Brand
GUIDELINES: Presenting Your Professional Brand
TUTORIAL: Building Your Professional Brand with LinkedIn, Twitter, and More [in LaunchPad]
ETHICS NOTE: Writing Honest Job-Application Materials
Finding the Right Position
Planning the Job Search
Understanding Job-Search Strategies
GUIDELINES: Using LinkedIn’s Employment Features
Writing Résumés
Elements of the Chronological Résumé
GUIDELINES: Elaborating on Your Education
Elements of the Skills Résumé
Preparing a Plain-Text Résumé
GUIDELINES: Formatting a Plain-Text Résumé
DOCUMENT ANALYSIS ACTIVITY: Preparing a Résumé
DOCUMENT ANALYSIS ACTIVITY: Blane C. Holden’s Online Portfolio [in LaunchPad]
Writing Job-Application Letters
Writing Job-Application Letters
Preparing for a Job Interview
GUIDELINES: Preparing for a Job Interview
Following Up After an Interview
WRITER’S CHECKLIST
EXERCISES
CASE 15: Identifying the Best-of-the-Best Job-Search Sites [in LaunchPad]
16 Writing Proposals
Understanding the Process of Writing Proposals
FOCUS ON PROCESS: ProposalsThe Logistics of Proposals
Internal and External Proposals
Solicited and Unsolicited Proposals
The "Deliverables" of Proposals
Research Proposals
Goods and Services Proposals
Persuasion and Proposals
Understanding Readers’ Needs
Describing What You Plan to Do
Demonstrating Your Professionalism
GUIDELINES: Demonstrating Your Professionalism in a Proposal
ETHICS NOTE: Writing Honest Proposals
Writing a Proposal
The Structure of the Proposal
Summary
Introduction
GUIDELINES: Introducing a Proposal
Proposed Program
Qualifications and Experience
DOCUMENT ANALYSIS ACTIVITY: Writing the Proposed Program
DOCUMENT ANALYSIS ACTIVITY: Marketing Proposal Pre Presentation [in LaunchPad]
Budget
Appendixes
*TECH TIP: Why and How To Create a Gantt Chart
Sample Internal Proposal
WRITER’S CHECKLIST
EXERCISES
*CASE 16: Writing the Introduction for a Proposal [in LaunchPad]
17 Writing Informational Reports
Understanding the Process of Writing Informational Reports
Focus On Process: Informational Reports
Writing Directives
DOCUMENT ANALYSIS ACTIVITY: Writing a Persuasive Directive
DOCUMENT ANALYSIS ACTIVITY: High Plains Water-Level Monitoring Study [in LaunchPad]
DOCUMENT ANALYSIS ACTIVITY: "Global Forest Change" Interactive Map [in LaunchPad]
Writing Field Reports
GUIDELINES: Responding to Readers' Questions in a Field Report
Writing Progress and Status Reports
ETHICS NOTE: Reporting Your Progress Honestly
Organizing Progress and Status Reports
Concluding Progress and Status Reports
GUIDELINES: Projecting an Appropriate Tone in a Progress or Status ReportSample Progress Report
Writing Incident Reports
Writing Meeting Minutes
WRITER’S CHECKLIST
EXERCISES
*CASE 17: Writing a Directive [in LaunchPad]
18 Writing Recommendation Reports
Understanding the Role of Recommendation Reports
Focus on Process: Recommendation Reports
Using a Problem-Solving Model for Preparing Recommendation Reports
Identify the Problem or Opportunity
Establish Criteria for Responding to the Problem or Opportunity
Determine the Options
Study Each Option According to the Criteria
Draw Conclusions About Each Option
Formulate Recommendations Based on the Conclusions
ETHICS NOTE: Presenting Honest Recommendations
Writing Recommendation Reports
Writing the Body of the Report
GUIDELINES: Writing Recommendations
Writing the Front Matter
*TECH TIP: Why and How To Format Headers, Footers, and Page Numbers
*TECH TIP: Why and How To Create a Table of Contents
GUIDELINES: Writing an Executive Summary
Writing the Back Matter
DOCUMENT ANALYSIS ACTIVITY: Analyzing an Executive Summary
DOCUMENT ANALYSIS ACTIVITY: Recommendations Presented in an Audio Podcast [in LaunchPad]Sample Recommendation Report
WRITER’S CHECKLIST
EXERCISES
CASE 18: Analyzing Decision Matrices [in LaunchPad]
19 Writing Lab Reports
Persuasion and Lab Reports
Understanding the Process of Writing Lab Reports
Understanding the Structure of the Lab Report
Title
Abstract
Introduction
GUIDELINES: Writing Equations
Materials and Methods
Results
ETHICS NOTE: Presenting Data Honestly
Discussion
Conclusion
Acknowledgments
References
Appendixes
Understanding the Role of Science and Engineering Articles
DOCUMENT ANALYSIS ACTIVITY: Evaluating Lab ReportsSample Lab Report
WRITER’S CHECKLIST
EXERCISES
CASE 19: Introducing the Scientific Method Through a Lab Report [in LaunchPad]
20 Writing Definitions, Descriptions, and Instructions
Writing Definitions
DOCUMENT ANALYSIS ACTIVITY: Evaluating Lab Reports*FOCUS ON PROCESS: Definitions
Analyzing the Writing Situation for Definitions
Determining the Kind of Definition To Write
GUIDELINES: Writing Effective Sentence Definitions
Deciding Where To Place the Definition
Writing Descriptions
*FOCUS ON PROCESS: Descriptions
Analyzing the Writing Situation for Descriptions
Indicating Clearly the Nature and Scope of the Description
Introducing the Description Clearly
Providing Appropriate Detail
GUIDELINES: Providing Appropriate Detail in Descriptions
Ending the Description with a Brief Conclusion
A Look at Several Sample Descriptions
Writing Instructions
*FOCUS ON PROCESS: Instructions
Understanding the Role of Instructional Videos
Designing a Set of Written Instructions
GUIDELINES: Designing Clear, Attractive Pages
Planning for Safety
ETHICS NOTE: Ensuring Your Readers’ Safety
Drafting Effective Instructions
GUIDELINES: Drafting Introductions for Instructions
GUIDELINES: Drafting Steps in Instructions
Revising, Editing, and Proofreading Instructions
A Look at Several Sample Sets of Instructions
DOCUMENT ANALYSIS ACTIVITY: Presenting Clear Instructions
DOCUMENT ANALYSIS ACTIVITY: Mechanism Description Using Interactive Graphics [in LaunchPad]
DOCUMENT ANALYSIS ACTIVITY: Process Description Using Video Animation [in LaunchPad]
DOCUMENT ANALYSIS ACTIVITY: Instructions Using Video Demonstration [in LaunchPad]
DOCUMENT ANALYSIS ACTIVITY: Instructions Using Video Screen Capture [in LaunchPad]
DOCUMENT ANALYSIS ACTIVITY: Instructions Using a Combination of Video Demonstration and Screen Capture [in LaunchPad]
DOCUMENT ANALYSIS ACTIVITY: Definition Using Video Animation [in LaunchPad]
Writing Manuals
WRITER’S CHECKLIST
EXERCISES
CASE 20: Choosing a Medium for Presenting Instructions [in LaunchPad]
21 Making Oral Presentations
Understanding the Role of Oral Presentations
FOCUS ON PROCESS: Oral Presentations
Understanding the Process of Preparing and Delivering an Oral Presentation
Preparing the Presentation
Analyzing the Speaking Situation
Organizing and Developing the Presentation
GUIDELINES: Introducing the Presentation
GUIDELINES: Concluding the Presentation
Preparing Presentation Graphics
Tutorial: Creating Presentations with PowerPoint and Prezi [in LaunchPad]
Tutorial: Audio Recording and Editing with Audacity [in LaunchPad]
*TECH TIP: Why and How To Create a Presentation Template
*TECH TIP: Why and How To Set List Items To Appear and Dim During a Presentation
Choosing Effective Language
DOCUMENT ANALYSIS ACTIVITY: Integrating Graphics and Text on a Presentation Slide
GUIDELINES: Using Memorable Language in Oral Presentations
Rehearsing the Presentation
Delivering the Presentation
Calming Your Nerves
GUIDELINES: Releasing Nervous Energy
Using Your Voice Effectively
Using Your Body Effectively
GUIDELINES: Facing an Audience
Answering Questions After a Presentation
ETHICS NOTE: Answering Questions Honestly
Sample Evaluation Form
DOWNLOADABLE FORM: Oral Presentation Evaluation Form [in LaunchPad]
SPEAKER’S CHECKLIST
EXERCISES
CASE 21: Understanding the Claim-and-Support Structure for Presentation Graphics [in LaunchPad]
APPENDIX Reference Handbook
A Skimming Your Sources and Taking Notes
Paraphrasing
Quoting
Summarizing
B Documenting Your Sources
APA Style
IEEE Style
MLA Style
C Editing and Proofreading Your Documents
Punctuation
Mechanics
Proofreading Symbols and Their Meanings
D Guidelines for Multilingual Writers (ESL)
Cultural and Stylistic Communication Issues
Sentence-Level Issues
Selected Bibliography
References
Index
Index of Selected Features