Author(s): Jutamas (Jantarat) Wisansing
Publisher: Lincoln University
Year: 2004
Language: English
Pages: 265
Tags: Thailand, destination marketing, case study
Title Page
Abstract
Acknowledgement
Contents
List of Tables
List of Figures
CHAPTER 1 INTRODUCTION
1.1 Research Objectives
1.2 Conceptual Framework
1.3 Contributions, Significance, and Research Originality
1.4 Thesis Organisation
CHAPTER 2 TOURISM PLANNING: CONTEMPORARY PERSPECTIVES AND ISSUES
2.1 Introduction
2.2 The Evolution of Tourism Planning Thought
2.3 Community Participation: An overview
2.4 Community Based Tourism Planning
2.5 Chapter Summary
CHAPTER 3 TOURISM MARKETING: CONTEMPORARY PERSPECTIVES AND ISSUES
3.1 Introduction
3.2 Relationship between Marketing and Planning of Destinations - Tensions and Pragmatic Issues
3.3 An Overview of the Marketing Concept
3.4 Chapter Summary
CHAPTER 4 DESTINATION MARKETING: A COMMUNITY BASED APPROACH
4.1 Introduction
4.2 Conceptualising the Link between Community-Driven Planning and Marketing
4.3 Research Propositions: Guiding Principles
4.4 Chapter Summary
CHAPTER 5 RESEARCH METHODS
5.1 Introduction
5.2 Research Methods and Data Collection Procedure
5.3 Chapter Summary
CHAPTER 6 RESEARCH SETTING
6.1 Introduction
6.2 Thailand: An Introduction to Environmental Factors
6.3 Thai Tourism: A Summary
6.4 Context of the selected destinations/sites
6.5 Tourism Organisation for Planning and Marketing: From National to Local level
6.6 Chapter Summary
CHAPTER 7 RESULTS
7.1 Introduction
7.2 Tourism Planning and Marketing Approach: Gaps between Theoretical Advances and Pragmatic Issues
7.3 Planning/Marketing Issues and Challenges: Perspectives from National to Local levels
7.4 Tourism Planning and Marketing: Issues and Impediments toward Integration
7.5 Chapter Summary
CHAPTER 8 DISCUSSION AND RECOMMENDATIONS
8.1 Introduction
8.2 Tourism Planning and Marketing: Lessons Learned
8.3 Institutional Arrangement: Whose role is it?
8.4 Recommendations: Pathways toward integrated tourism planning and marketing
8.5 Chapter Summary
CHAPTER 9 CONCLUSIONS
9.1 Introduction
9.2 Summary
9.3 Future research
9.4 Concluding Remarks
Bibliography
APPENDICES
