This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia. Spanning 13 chapters, the authors provide insights from developed and developing countries, whilst at the same time exploring a variety of issues within sustainable luxury, the hidden value of secondhand, eco-luxury, circular economy principles and perceptions, ethical sourcing and eco-label strategies. All of which can be linked to the broader theme of SDG12: Responsible Production and Consumption. Thus, the book not only has a wide geographical scope but also brings together a collection of scholars spanning many disciplines such as marketing, management, textiles, fashion, economics, and digital media. Offering a combination of empirical and conceptual works, the book also provides important insights for future research enquiries.
Author(s): Claudia E. Henninger, Navdeep K. Athwal
Series: Palgrave Advances in Luxury
Publisher: Palgrave Macmillan
Year: 2022
Language: English
Pages: 306
City: Cham
Preface
Contents
Notes on Contributors
List of Figures
List of Tables
1: Introduction
1.1 What Is Sustainable Luxury?
1.2 About This Book
1.3 Final Words
References
2: The Hidden Value of Second-Hand Luxury: Exploring the Levels of Second-Hand Integration as Part of a Luxury Brand’s Strategy
2.1 Introduction
2.2 Literature Review
2.2.1 Second-Hand and Global Resale Platforms/Digitalization
2.2.2 Second-Hand as a Service
2.3 Materials and Methods
2.4 Findings
2.4.1 Second-Hand Integration
2.4.2 Retailers’ Resale Services
2.4.3 Collaboration with Resale Platform Serves the Existing Luxury Clients
2.4.4 Branded Second-Hand Experience
2.4.5 Hidden Value of Second-Hand Luxury
2.5 Conclusions
References
3: Sustainable Eco-luxury in the Scandinavian Context
3.1 Introduction
3.2 Literature Review
3.2.1 Scandinavian Lifestyle
3.2.2 New Understanding of Luxury
3.3 Survey on Consumers’ Understanding of Luxury
3.4 Results
3.4.1 Sources of Luxury
3.4.2 Eco-aspects of Luxury
3.4.3 Experience of Luxury in Garments
3.4.4 Three Categories of Luxury
3.5 Marimekko Case
3.6 Conclusions
References
4: Sustainable Luxury: A Framework for Meaning Through Value Congruence
4.1 Introduction: The Imperative of Sustainability
4.2 Luxury: The Height of Consumption
4.3 Luxury and Sustainability: A Contested Partnership
4.4 Value Congruence in Luxury and Sustainability
4.5 The Case for Cultural Analysis of Luxury and Sustainability
4.6 Tiffany & Co.: A Cultural Analysis of Sustainable Luxury
4.7 Conclusion and Future Research
References
5: Sustainability, Saudi Arabia and Luxury Fashion Context: An Oxymoron or a New Way?
5.1 Introduction
5.2 Background to Sustainability and Sustainability Practices in the KSA
5.2.1 Sustainability Through the Vision 2030
5.2.2 Sustainability and Luxury Fashion
5.2.3 Sustainability Practices in the KSA
5.3 Conclusion and Implications
References
6: Towards Circular Luxury Entrepreneurship: A Saudi Female Entrepreneur Perspective
6.1 Introduction
6.2 Literature Review
6.2.1 Sustainability in the Luxury Fashion Market
6.2.2 Circular Economy and Luxury Fashion Industry
6.2.3 Role of Government in Saudi in Generating Sustainability in the Fashion Industry
6.2.4 Female Entrepreneurship in Luxury Fashion Industry in Saudi Arabia
6.3 Methodology
6.4 Findings and Discussion
6.4.1 Understanding Concepts of Circular Economy and Sustainability
6.4.2 Generation Y’s Evolving Conception and the Circular Economy of Luxury Fashion in Saudi Arabia
6.4.3 The Beginning of Recycling Operations
6.4.4 Lack of Circular Resource Loops
6.5 Conclusion
6.6 Limitations of the Research and Future Developments
6.7 Practitioner Implications
References
7: Sustainable Supply Chain Process of the Luxury Kente Textile: Introducing Heritage into the Sustainability Framework
7.1 Introduction: Setting the Scene
7.2 Background: Bonwire, Kente, and Kente Production
7.3 Sustainability, Supply Chain Management, and Visual Identity
7.3.1 Sustainability
7.3.2 Sustainability and Supply Chain Management
7.3.3 Sustainability in the Kente Production Process
7.3.3.1 Designing
7.3.3.2 Sourcing Raw Materials
7.3.3.3 Spinning the Yarns
7.3.3.4 Dyeing
7.3.3.5 Weaving
7.3.3.6 Selling
7.4 Visual Identity
7.4.1 Kente’s Visual Identity and How It Communicates Sustainability to Luxury Consumers
7.4.2 Visual Identity, Sustainability, and Supply Chain Processes
7.5 Conclusion
References
8: Canadian Ethical Diamonds and Identity Obsession: How Consumers of Ethical Jewelry in Italy Understand Traceability
8.1 Introduction
8.2 Literature Review
8.2.1 Obsessive Identity
8.3 Methodology
8.4 Findings
8.4.1 Analysis of Ethnographic Data
8.4.2 Traceability and Communication Strategies
8.5 Conclusion and Future Directions
References
9: Sustainability Claims in the Luxury Beauty Industry: An Exploratory Study of Consumers’ Perceptions and Behaviour
9.1 Introduction
9.2 Conceptualising Sustainability Claims and Luxury Beauty Consumption
9.2.1 Luxury Beauty Products and Sustainability Claims
9.2.2 Consuming Luxury Beauty Products and Sustainability Claims
9.3 Methodology and Analysis
9.4 Findings and Discussion
9.4.1 The Luxury Beauty Brand and Its Sustainability Signals: A Product Perspective
9.4.2 The Luxury Beauty Brand and Its Sustainability Signals: A Consumption Perspective
9.5 Conclusion, Contribution, Limitations and Future Research
9.5.1 Managerial Implications
References
10: What Do You Think? Investigating How Consumers Perceive Luxury Fashion Brand’s Eco-labelling Strategy
10.1 Introduction
10.2 Literature Review
10.2.1 Eco-labels and Eco-labelling Strategies
10.2.2 Eco-labelling in the Luxury Industry
10.3 Methodology
10.4 Findings
10.4.1 Awareness of Eco-labels
10.4.2 Diversity of Perceptions
10.4.2.1 Acceptance vs. Rejection
10.4.2.2 Unconscious
10.4.3 Expectation of Label Design
10.4.3.1 Design and Visibility
10.4.3.2 Transmissive Methods
10.5 Conclusion
References
11: ‘Take a Stand’: The Importance of Social Sustainability and Its Effect on Generation Z Consumption of Luxury Fashion Brands
11.1 Introduction
11.2 Literature Review
11.3 Conceptual Framework
11.3.1 Social Dimension in Brand Activism
11.3.2 From Social Sustainability to Social Activism
11.3.3 A Nested Approach to Social Activism
11.4 Analysis of Case Studies
11.4.1 Case Study Sample
11.4.2 Case 1: Moncler S.p.A.
11.4.3 Case 2: Burberry Group plc
11.4.4 Case 3: Gucci (Kerring Group)
11.5 Implications for Managers: Why Is Social Activism Important?
11.6 Concluding Remarks
References
12: Chinese Consumer Attitudes Towards Second-Hand Luxury Fashion and How Social Media eWoM Affects Decision-Making
12.1 Introduction
12.2 Literature Review
12.2.1 Second-Hand Luxury Fashion and the Chinese Market
12.2.2 Social Media in China
12.2.3 e-Word-of-Mouth (eWoM)
12.2.4 Consumer Decision-Making Process
12.3 Method
12.4 Findings
12.4.1 Price
12.4.2 Symbolic Value/Status
12.4.3 Uniqueness and Self-Expression
12.4.4 Re-sale Value
12.4.5 Sustainability
12.4.6 Authenticity Doubts
12.4.7 Hygiene
12.4.8 Lack of Traceability
12.4.9 Signs of Wear
12.5 Conclusion
Appendix
References
13: The Rise of Virtual Representation of Fashion in Marketing Practices: How It Can Encourage Sustainable Luxury Fashion Consumption
13.1 Introduction
13.2 Theoretical Underpinnings
13.2.1 Virtual Representation of Fashion
13.2.2 Sustainable Luxury
13.2.3 Sustainable Luxury Fashion Consumption
13.2.4 Consumer Learning
13.3 Conceptual Framework
13.4 Conclusion
References
Index
