Sustainable Innovation: Trends In Marketing And Management

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In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world. This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.

Author(s): Anshu Saxena Arora, Sabine Bacouel-Jentjens, Mohamad Sepehri, Amit Arora
Series: International Marketing And Management Research
Publisher: Palgrave Pivot
Year: 2020

Language: English
Pages: 172
Tags: Innovation/Technology Management

Front Matter ....Pages i-xxvii
Quasi-Passive Lower and Upper Extremity Robotic Exoskeleton for Strengthening Human Locomotion (Aryaman Arora, John R. McIntyre)....Pages 1-14
Ideate-Generate: Design Thinking and User Experience (UX) for Sustainable Impact on Global Product Development of Wearable Technologies in the Healthcare Industry (Alexandra Washington, Samira Soumahoro, Anshu Saxena Arora)....Pages 15-24
Seeing Is Believing: The Disruptive Effect of Sustainable and Functional Product Design in Electric Bikes for Emerging Economies (Delonte D. Bright, Edna Laetitia Aude Diouf Ogandaga, Anshu Saxena Arora)....Pages 25-32
Do Greener Products Earn More Green? Examining Biomimicry along with Incremental and Radical Sustainable Product Innovations for UX Designs (Snehapriya Bharatha, Elizabeth Jensolowsky, Michael Teiman, Anshu Saxena Arora, Jennifer Edmonds)....Pages 33-45
Buyer-Supplier Relationships: Role of Collaboration, Sustainability, and Technology (Loucace Dorcas Ampe-N’DA, Barbara Ann Payne, Robert Iyeli Spake, Shavon Sharpe, Amit Arora)....Pages 47-58
The Road to Sustainable Transportation in Supply Chains: A Stage-Level Approach (Meena Hotak, Evelin Turcios, Divina Grace Dayrit, Amit Arora)....Pages 59-69
Coaching, Agility and Sustainable Leadership (Christophe Bacouël)....Pages 71-79
Innovation in Employee Selection: Tracing the Use of Hugo Münsterberg’s Test for Motormen (Nicole Cannonier)....Pages 81-99
Family Business Sustainability: The Intergenerational Transfer of Social Capital and Network Contacts (Fabian Bernhard, Miriam Hiepler, François-Xavier Engel)....Pages 101-132
Sustainable Well-Being at Work: A French-Swedish Comparison (Anne-Sophie Bacouel, Thomas Vergnol)....Pages 133-147
Back Matter ....Pages 149-154