This book puts forward a new paradigm to understand and implement Sustainable Innovation (SI). Innovation without sustainability leaves out large swathes of the population or generates maladaptive or misappropriate behaviors. Innovative solutions will be sustainable if they can retain individual and group differences while offering greater benefits for the common good. When working together, designers, life, human and social behavioral scientists can add value, which promotes behavioral changes to the advantage of sustainable models in all fields. This volume presents a guide on how to set up sustainable innovation programs, as well as ideas on how to integrate multidisciplinary teams into innovation projects. Moreover, this book offers students a synthesis of non-academic thinking on the relationship between design and behavioral science.
Author(s): Michele Visciola
Publisher: Springer
Year: 2022
Language: English
Pages: 239
City: Cham
Acknowledgments
Testimonial
Contents
About the Author
Part I: A Common Ground for Sustainable and Responsible Innovation
Chapter 1: Understanding Behavior for Sustainable Innovations
1.1 Cognitive Engineering and Emotional Engagement
1.2 Cognitive Automatism
1.3 Dual Processes and Heuristics in Human Judgment
1.4 Availability of Judgment and Action Patterns
1.5 Context Dependence
1.6 Dependence of the Reference Model
1.7 Propensity for Transformation
1.8 Resilience
References
Chapter 2: The Determinants of Behaviors
2.1 Cumulative and Additive Effects of Experiences
2.2 Elderly Lifestyles and Sustainable Services in Singapore
2.3 Security Perception and Urban Regeneration in Northern Italy
2.4 Access to Cure and the Proximity Ecosystems in China
References
Chapter 3: The Fragility of Cooperation
References
Part II: Disclosing Value Through Behavioral Design
Chapter 4: Design Paths
4.1 Design Constraints
4.2 Dark Patterns
4.3 Softly Nudging and Selective Drifts
4.4 The Inescapability of Design’s Responsibility
4.5 Descriptive and Prescriptive Paths
4.6 Behavioral Modeling
References
Chapter 5: Intentional Behavioral Design
5.1 Four Values of Behavioral Design
5.2 Value Disclosure with Design
References
Part III: Shaping Change
“Everything Must Change So That Everything Can Stay the Same”
Chapter 6: Change and Innovation
6.1 Technological Innovations and Disruptive Technological Innovations
6.2 Visions and Narratives Guide Technological Innovation
6.3 Biological Evolution and Cultural Innovations
6.4 Cultural Selection Underpins Sustainable Innovation
References
Chapter 7: Change, Perspective, and Proximity
7.1 Spontaneous and Induced Behavioral Change
7.2 Proximity and Voluntary Change
7.3 Proximity in Time
7.4 Space Proximity
7.5 Social and Cultural Proximity
References
Chapter 8: Behavioral Change and Heterogeneity
8.1 Behavior Moderators Traits
8.2 Taxonomy of Moderators and Heterogeneity of Behaviors
8.3 Distributive Effects of Behavior Influence Procedures
8.4 Behavior Models
8.4.1 Data and Contextualized Behavior Models
8.4.2 Large-Scale Experimental Programs
References
Part IV: Accelerating Sustainable Innovation
Chapter 9: Behavioral Change Design
9.1 Changing Behavior
9.2 Taxonomy of Booster Techniques
9.3 Programs to Accelerate Sustainable Innovation Programs
References
Chapter 10: Energy Consumption and Sustainable Innovation
10.1 Behavioral Change Programs for Efficiency and Energy Saving
10.2 Strategies to Engage Consumers in Behavior Changing Programs
10.3 Energy Communities and Evolution in Behavior
10.4 Automation Technologies and Sustainable Consumption
References
Chapter 11: Health Services Transformation and Behavior
11.1 Prevention and Behavior
11.2 New LifeStyle Programs
11.3 Participation, Data, and Automation
References
Chapter 12: Thinking as Behavior Scientists, Acting as Designers
