Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.
Author(s): Rajagopal
Publisher: Palgrave Macmillan
Year: 2020
Language: English
Pages: 256
City: Cham
Preface
Acknowledgments
Contents
About the Author
List of Figures
Part I The Founding Concepts
1 Sustainability in Business
Foundations of Corporate Sustainability
Business Ecosystem
Sustainability Commitments
Sustainable Business Modeling
Corporate Social Responsibility
References
2 Circular Economy and Production Systems
Circular Economy: Concept and Applications
Sustainability and Innovations
Macro- and Micro-Business Economy Factors
Macro-economic Factors
Decision Dynamics
Circular Economy Perspectives
Micro Factors
Social Capital and Values
References
3 Green Consumerism
Consumer Behavior
External Influence on Consumer Behavior
Sustainable Consumption
Retailing, Branding, and Consumption Behavior
References
Part II Functional Dynamics
4 Cleaner Energy Consumption
Energy Business Modeling
Innovation Adaptation
Social Management Model
References
5 Sustainable Logistics and Inventory Management
Economics of Transportation and Logistics
Regionalization of Transportation Services
Eco-innovation Management
Managing Innovation Projects
Logistics and Inventory Planning
References
6 Public Policies and Sustainable Business Governance
Socio-Political Governance
Business and Economic Perspectives
Business Diplomacy and Governance
Public Policies on Sustainability by Regions
Spain
Mexico
Brazil
References
7 Conscious Consumption and Marketing Strategy
Consumption Patterns
Social Consciousness
Concept Mapping and Semantics
Marketing Strategies for Sustainable Products
References
Part III Moving Towards a New Shift
8 Eco-Innovation and Technology
Eco-Innovations and Complexities
Eco-Innovation Attributes and Management
Sustainable Manufacturing
Frugal Innovation
Social Marketing
Branding Eco-Innovations
References
9 Social Entrepreneurship and New Business Trends
Social Entrepreneurship
New Trends in Business Modeling
Marketing Strategies
Global-Local Effects
References
Index
