Summary of "The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do about It" by M. E. Gerber

SUMMARY of "THE E-MYTH REVISITED: WHY MOST SMALL BUSINESSES DON'T WORK AND WHAT TO DO ABOUT IT", by Gerber First edition (of the Summary): June 13, 2018. Copyright © 2018 Readtrepreneur Publishing. ISBN: 978-1386925484 Written by Readtrepreneur Publishing. Disclaimer: This is NOT the original book. If you're looking for the original book, it is also on B-ok and LibGen, as .pdf, .epub and .mobi. Search these links: .PDF (31 MB, 1995): http://libgen.io/book/index.php?md5=CC97EFB1064D8F94678D05D6DAFEAB51 .EPUB (227 kB): http://libgen.io/book/index.php?md5=00914AA49524035AB18F54DC64B9C859 .EPUB (better quality, 3 MB): http://libgen.io/book/index.php?md5=03E91E12B8F7736D3328162F000E5622 .MOBI (213 kB): http://libgen.io/book/index.php?md5=26018BD94C46D53F4B5F7D302F5FAC4D --- Most small businesses in America fail because they are started by people who are struck by an Entrepreneurial Seizure. The majority of these persons are Technicians who assume that understanding the technical aspect of a business is the same as understanding how to run a business. The key to succeeding is to start a Mature business – one that knows how it got to where it is and what it needs to do in order to get to where it wants to go. For a person to launch a Mature business, they must have an Entrepreneurial Perspective. They must have the ability to see their business as a system of integrated parts that creates a systemic way of doing business. The Turn-Key Revolution has the power to transform any small business from a state of chaos to order and continuous growth. Fundamental to this is the Business Format Franchise, which is built on the idea that the true value of a business lies not on the product it sells but on how these products are sold. In fact, it has a success rate of 90%. The secret behind the success of the Business Format Franchise is the Franchise Prototype – a system that provides the Entrepreneur a medium to realize his vision, the Manager the order he so desires, and the Technician a place where he can do technical work. It satisfies the three personalities within an individual while building a business that works. In building your own Prototype, you must adhere to the six rules of the franchise game: Your model must provide your customers, employees, bankers, and lenders value that is both consistent and beyond what they expect. Your model must be operated by people with the lowest possible level of skills required to accomplish the functions for which each model is aimed at. Your model must be a place of total order. You must document all work in the model in an Operations Manual. Your model must provide your customer a uniform and predictable service. Your model must use a uniform color, dress, and facilities code. --- An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way. On the here-summarized edition: In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. -- Do you want to put your struggling business back on track? Michael E. Gerber is here to help. In The E-Myth Revisited, Michael Gerber tackles a large number of myths surrounding starting your own business and explains how these assumptions and misconceptions can really jeopardize your business. Never take in any knowledge without questioning it first and in this title, you are going to do just that with every single aspect related to starting your own business. (Note: This summary is wholly written and published by readtrepreneur.com It is not affiliated with the original author in any way) "Creativity thinks up new things. Innovation does new things." - Michael E. Gerber The objective of Michael Gerber inThe E-Myth Revisitedis to avoid starting with the wrong foot when building your own business because those early mistakes can really take a toll on your trade in the future. Don't start with the wrong foot so you can taste the fruit of your hard work faster! Michael Gerber knocks it out of the park creating a beginner guide that protects you from making silly mistakes and aids you on creating a successful business. P.S. The E-Myth Revisited is an extremely useful book that will aid you on paving the road for self-made success. Why Choose Us, Readtrepreneur? Highest Quality Summaries Delivers Amazing Knowledge Awesome Refresher Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. If you're looking for the original book, search for the links provided above