Booher Research Institute, 2002. — 554 p. — ISBN 9781935124481.
ASIN: B00ED1QARO.
Successful Sales and Marketing Letters provides you with an effective, fast way to generate powerful prose on all the routine and sensitive issues you face each day:
- Setting up sales appointments
- Following up on client and prospect meetings
- Dealing with disgruntled customers
- Introducing new products or services
- Announcing the discontinuation of a product or service
- Encouraging a distributor to increase volume
- Raising prices
- Introducing a new business development manager to the territory
- Reactivating ""inactive"" accounts
- Changing the commission structure
- Handling credit and collection issues
- Requesting testimonials
- Asking for referrals
- Engaging clients or prospects with ""staying in touch"" contacts
- Getting people to complete your customer satisfaction surveys
This collection of 399 sample sales letters and emails will save you time, increase your sales, open new business development opportunities, strengthen your marketing position, and increase goodwill among your customers and employees.
These sample sales letters and marketing letters are grouped into these main categories.
