Amsterdam - New York, NY: Rodopi, 2007. — 277 p.Introduction (Lesley Jeffries).
A. Richards’ Theory of Metaphor: Between Protocognitivism and Poststructuralism (David West).
The Socio-Psychology of ‘Interpretive Communities’ and a 19 Cognitive-Semiotic Model for Analysis.
(Ulf Cronquist).
Interpreting Cognitive Metaphor: Using Relevance Theory and an Alternative Account (Ziwei Mimi Huang).
Challenging our World View: The Role of Metaphors in the Construction of a New (Text) World.
(María Dolores Porto Requejo).
The Attraction of Opposites: The Ideological Function of Conventional and Created Oppositions in the Construction of In-groups and Out-groups in News Texts (Matt Davies).
The Same Old Story: Uncovering Archetypal Narrative in Real Home’ Magazine Features (Diane Davies).
Forms of Address: Social Value and Expressive Potential (Iryna Tryshchenko).
Telling Stories: Males and Females Doing Gender in Personal Narratives about Trouble (Marina Lambrou).
You Must Alter Your Style, Madam: Pamela and the Gendered Construction of Narrative Voice in the Eighteenth-Century British Novel (Larry L. Stewart).
Embedded Meaning of Free Verse Types - With an Example from the Introduction of T. S. Eliot’s.
‘Ash-Wednesday’ in Swedish (Eva Lilja).
Poetic Deviation and Cross-Cultural Cognition (Mirjana Bonačić).
The Discourse of Silence: The Unspoken in Contemporary American Love Poetry (Judith Munat).
Top or Flop: Characteristics of Bestsellers (Sabine Albers).
‘A Tale of Two Cities’: Lexical Bundles as Indicators of Linguistic Choices and Socio-cultural Traces.
(Tania Shepherd, Sonia Zyngier and Vander Viana).
Naughty or Nice? Empirical Studies of Literature in the Classroom (Sonia Zyngier).
