Studies in Medievalism XXI. Corporate Medievalism

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Academia has never been immune to corporate culture, and despite the persistent association of medievalism with escapism, perhaps never has that been more obvious than at the present moment. The six essays that open the volume explore precisely how financial institutions have promoted, distorted, appropriated, resisted, and repudiated post-medieval interpretations of the middle ages. In the second part of the book, contributors explore medievalism in a variety of areas, juxtaposing specific case studies with broader investigations of the discipline's motives and methods; they include Charles Kingsley's racial Anglo-Saxonism, Jessie L. Weston's Sir Gawain and the treatment of women in medievalist film. The book also includes a spirited response to previous Studies in Medievalism volumes on the topic neomedievalism.

Author(s): Karl Fugelso (editor)
Publisher: D. S. Brewer
Year: 2012

Language: English
Pages: 224

Acknowledgments
Contents
Editorial Note • Karl Fugelso
I: Corporate Medievalism: Some Perspective(s)
Lives of Total Dedication? Medieval and Modern Corporate Identity • M. J. Toswell
Reincorporating the Medieval: Morality, Chivalry, and Honor in Post-Financial-Meltdown Corporate Revisionism • Kevin Moberly and Brent Moberly
Medievalism and Representations of Corporate Identity • KellyAnn Fitzpatrick and Jil Hanifan
Knights of the Ownership Society: Economic Inequality and Medievalist Film • Harry Brown
A Corporate Neo-Beowulf: Ready or Not, Here We Come • E. L. Risden
Unsettled Accounts: Corporate Culture and George R. R. Martin’s Fetish Medievalism • Lauryn S. Mayer
II: Interpretations
Historicizing Neumatic Notation: Medieval Neumes as Cultural Artifacts of Early Modern Times • Eduardo Henrik Aubert
Hereward the Dane and the English, But Not the Saxon: Kingsley’s Racial Anglo-Saxonism • Michael R. Kightley
From Romance to Ritual: Jessie L. Weston’s Gawain • Helen Brookman
The Cinematic Sign of the Grail • J. Rubén Valdés Miyares
Destructive Dominae: Women and Vengeance in Medievalist Films • Felice Lifshitz
III. Response
Neomedievalism Unplugged • Pamela Clements and Carol L. Robinson
Notes on Contributors