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Strategies for Tourism Industry - Micro and Macro Perspectives

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InTech, 2012. - 404 pages
Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment.

Author(s): Kasimoglu M., Aydin H.

Language: English
Commentary: 993210
Tags: Социально-культурный сервис и туризм;Туризм;Экономика туризма