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Strategic Storytelling: How to Create Persuasive Business Presentations

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“Strategic Storytelling” is a complete guide to creating persuasive business presentations. Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-driven slides, and master your verbal and non-verbal delivery.

Author(s): Dave McKinsey
Publisher: CreateSpace Independent Publishing Platform
Year: 2014

Language: English
Pages: 266
Tags: Библиотека;Работа и бизнес;Деловая коммуникация;Деловая речь и публичные выступления;Подготовка и проведение презентаций;