Strategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers

Contents
An Introduction to Strategic Islamic Marketing
1 Introduction
2 Islamic Marketing Stages
2.1 Islamic Marketing 1.0 (IM 1.0): Awareness
2.2 Islamic Marketing 2.0 (IM 2.0): Islamization of Existing Theory
2.3 Islamic Marketing 3.0 (IM 3.0): Theory Making
2.4 Islamic Marketing 4.0 (IM 4.0): Thought Leadership
References
Halal Industry: Threats and Barriers
Reference
Halal Service Marketing: A Strategic Perspective
1 Background
2 Market Research for Halal Service
3 Marketing Strategy for Halal Service
4 Service Marketing Mix and Islamic Marketing
4.1 Product: Halal Flower of Service
4.1.1 Core Service and Muslims
4.1.2 Facilitating Supplementary Services and Muslims
4.1.3 Enhancing Supplementary Services and Muslims
4.2 Price: Value of Good Deeds
4.3 Place: Halal Service Distribution Considerations
4.4 Promotion: Touchpoints as Halal Service Ambassadors
4.5 People: Training with Faith-Based Service Drivers
4.6 Process: Halal Service Blueprint
4.7 Physical Evidence: Halal Servicescape
5 Integrating Halal Service Industry with Research
6 Islamic Principles of Service Ethics
7 Summary
References
Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications
1 Islamic Products/Services Among Non-Muslims
2 Growth of Halal Markets in Non-Muslim Countries
3 Research on Halal Foods in Multicultural Societies
4 Recommendations
References
Developing an Islamic Corporate Culture
1 Introduction
2 Qur´anic Thinking
3 Quantitative Data
4 A Workshop for a Marketing Department
5 The Literature
6 Conclusion
References
Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country: The Case of Indonesia
1 A General Review of SMEs
1.1 SME Development Programmes
1.2 Policy Support for SMEs
1.3 Education and Training Programmes for SMEs
1.4 Financial Support of SMEs
1.5 Marketing and Promotions
1.5.1 Product Certification
1.5.2 Trade and Business Association of SMEs
2 The Role of SMEs in the Indonesian Context
3 Studies of SMEs
4 Strategic Marketing of SMEs
5 Analysis on Title, Abstract, Author and Keyword on SMEs in Indonesia
6 Conclusion
References
Consumption as a Way of Production
1 Introduction
2 Needs and Consumption
3 A Cultural Assessment on the Concepts of Need and Consumption
4 A Postmodern Approach to the Concepts of Need and Consumption
5 Conclusion
References
E-Governance Projects in Public Organizations: The Role of Project Manager´s Islamic Work Ethics in Accomplishing IT Project P...
1 Introduction
2 Literature on Islamic Work Ethics
3 Hypothesis
3.1 Islamic Work Ethics and Team Performance: A Social Influence Process
3.2 Islamic Work Ethics, Teamwork Quality, and Team Performance
4 Method
4.1 Measures
4.2 Analyses
5 Results
5.1 Discriminant Validity of Constructs
5.2 Model Testing
6 Discussion
6.1 Practical Implications
6.2 Limitations and Future Research
References
E-Marketing in Islamic Markets
1 Introduction
2 E-Marketing
3 Development of E-Marketing
4 E-Marketing Practices and Approaches
4.1 Social Media Networks
4.2 Search Engine Optimisation
4.3 Google AdSense and Google Endorsement
4.4 Email, QR Code, Pop-Up and Banner Advertising
5 E-Marketing from Islamic Perspective
6 Halal E-Marketing on Muslim Consumer Markets
7 Conclusion
References
Managing Halal Food Knowledge and Innovation: Small and Medium Food Enterprises´ (SMFEs) Performance
1 Introduction
2 Knowledge of Halal Food Invention
3 The Concept of Halal Food Invention
4 Attributes of Halal Food Consumption
5 Small and Medium Food Enterprises´ (SMFEs) Innovation
6 Innovation and Performance of SMFEs
7 Conclusions and Future Research Directions
References
Determinants of Islamic Banking Industry Performance: Does Economic Value Added (EVA) Matter?
1 Introduction
2 Performance of Islamic Banks: A Measurement Scene
3 Empirical Evidence
3.1 Model Specification
3.2 Sample and Data
4 Descriptive Analysis
5 Estimation Results and Interpretations
5.1 The Profitability of Islamic Banks (ROA, ROE)
5.2 Performance in Terms of Value Creation
5.3 Analytical Summary of the Result
6 Conclusion
Appendix
References
Halal Travel ``2.0´´ and Beyond COVID-19
1 Introduction
2 What Is GMTI?
3 Evolution of GMTI
4 Halal Travel Development Goals
5 Muslim Traveller Faith-Based Service Needs 2.0
6 Need to Have Services
7 Good to Have Services
7.1 Social Causes
7.2 Ramadan Services
7.3 Local Muslim Experiences
8 Nice to Have Services
8.1 Recreational Space with Privacy
8.2 No Non-halal Services
9 Moving into Halal Travel 2.0
10 Strategizing Business with Key Trends
11 COVID-19 and the World
12 Way to Recovery
12.1 Drivers
12.2 Injectors
12.3 Phases
12.4 Paths
13 Conclusion
References
Strategic Perspectives of Islamic Entrepreneurship and Marketing
1 Introduction
2 Motivation in Islamic Entrepreneurship
3 Identifying and Evaluating Opportunity in Islamic Entrepreneurship
4 Managing Uncertainty and Decision-Making in Islamic Entrepreneurship
5 Human Resource Management in Islamic Entrepreneurship
5.1 Strategic Implications of Knowing Human
5.2 Strategic Implications of Focusing on Fitness and Trustworthiness
5.3 Strategic Implications of Islamic Human Resource Management
6 Finance in Islamic Entrepreneurship
6.1 Strategic Aspect of Usury Free Financing in Islamic Entrepreneurship
7 Islamic Marketing in Islamic Entrepreneurship
7.1 Five Marketing Mixes in Islamic Marketing
7.2 Islamic Marketing Process in Islamic Entrepreneurship
7.3 Islamic Brand Management in Islamic Entrepreneurship
7.4 Strategic Implications of Islamic Marketing in Islamic Entrepreneurship
8 Conclusion
References
Entrepreneurship Orientation, Practices, and Performance in Islam
1 Introduction
2 Entrepreneurial Orientation in Islam
2.1 Innovativeness and Risk-Taking
2.2 Knowledge and Wisdom
2.3 Opportunity Identification
3 Islamic Entrepreneurship Practices (IEP)
3.1 Islamic Business Practices
3.2 Islamic Human Capital
3.2.1 Business Experience
3.2.2 Motivation
3.2.3 Business Training
3.2.4 Education
3.3 Islamic Business Strategies
3.3.1 Islamic Networking
3.3.2 Halal Certification
3.3.3 Islamic Finance
3.4 Islamic Work Ethics (IWE)
4 Entrepreneurship Performance in Islam
4.1 Al-Falah Model
4.2 Success and Rewards
5 Conclusion
References
Entrepreneurial Fear of Failure during Crises: Some Insights from Opportunity-Driven Entrepreneurs in a Muslim Ethnic Group in...
1 Introduction
2 Literature Review
3 Fear of Failure, Pandemic Impact, and Pandemic Preparedness
4 Fear of Failure and Entrepreneurial Well-being
5 The Role of Fear of Failure as Mediating Variable
6 Research Methodology
6.1 The Sample
7 The Data Collection Approach
8 The Constructs
9 The Data Analysis
10 Results
10.1 Characteristics of Respondents
10.2 Assessment of Measurement Model
10.3 Assessment of the Structural Model
10.4 Qualitative Phase
11 Discussion
12 Conclusion
13 Limitations and Future Research
14 Social and Practical Implications
References
Emerging Modest Fashion Industry: What Plays a Greater Role in Modest Dressing, Religion or Culture? Implications for Strategi...
1 The Reason behind Choosing this Topic
1.1 Halal Fashion
1.2 Islamic Strategic Marketing
1.3 Did Islam Ask Muslim Women to Cover? Why?
2 How Is Modesty Defined by Muslims in the World?
3 Religion, Culture, and Modesty
3.1 Muslim Majority Countries and Modesty
4 Culture Has a Huge Influence on Transforming the Modesty
5 Muslim Women and Modest Fashion Industry
6 Conclusion
References
Halal Blockchain Technology Application: A Consumer Confidence and Competitive Advantage
1 Introduction
2 Background
3 The Concept of Halal BCT
4 The Competitive Advantage of Halal BCT
5 A Case of Halal Food Enterprise
5.1 Implementing Halal BCT Provides a Competitive Advantage
5.2 Theoretical Implications
5.3 Managerial Implications
6 Conclusion
References