This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies.
In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020–2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication.
This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.
Author(s): Ralph Tench, Juan Meng, Ángeles Moreno
Series: Routledge New Directions in PR & Communication Research
Publisher: Routledge
Year: 2022
Language: English
Pages: 390
City: London
Cover
Half Title
Series
Title
Copyright
Dedication
Contents
List of figures
List of infographics
List of tables
List of contributors
Foreword
Preface
Acknowledgements
Part I Introduction
1 A world turned upside down
Part II Observations and responses from communication professionals around the world
2 A question of trust: exploring trust concepts, experiences and early observations from Europe
3 Communication professionals’ adaptation to COVID-19 impacts in North America
4 Latin America and the strategic communication dilemma in times of COVID-19
Part III Global perspectives on COVID-19 communication
Asia
5 Assessing COVID-19 communication in China: communication channels, sources for information and information retention
Europe – South
6 “I am impressed by how quickly they changed”: the impact of CSR communication initiatives during COVID-19 among millennials in Italy
7 Risk communication and disinformation in Portugal: how media consumption affects the understanding of COVID-19 health-protective messages
8 COVID-19 information seeking in Spain: how media use affects trust in the government
Europe – North
9 The good, the bad and the ugly: learning lessons from the UK’s COVID-19 communication
10 Public trust in governments’ communicating with intermediaries: Finnish and Swedish governments during the COVID-19 pandemic
11 Experiencing COVID-19 in Denmark, Norway and Sweden: the role of the Nordic model
America – South
12 Strategic communication and left-wing populist governments: the paradigmatic case of crisis management due to COVID-19 in Argentina
13 Brazil and the COVID-19 pandemic: crisis communication management as opposed to public communication
America – North
14 Factors influencing Americans’ preventive behaviours during the COVID-19 pandemic: lessons for strategic health and risk communicators
Europe – East and South East
15 Crisis communication by the government of Georgia during the COVID-19 pandemic
16 Information-seeking behaviour and governmental communication assessment during the COVID-19 pandemic in Romania
17 COVID-19 communication in Turkey: exploring the public’s information-seeking behaviour
Africa
18 An African perspective of COVID-19 communication: citizens’ perspectives and sense-making of the pandemic in Nigeria
Part IV Conclusion
19 Implications for the future of strategic communications from the COVID-19 pandemic
Index
