Strategic Business Planning: A Dynamic System for Improving Performance and Competitive Advantage

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A clear and robust business strategy is essential to any successful enterprise. It must be understood by employees, customers, and stakeholders, and must have the universal support of the entire leadership team and board of directors.

Author(s): Clive Reading
Edition: 2nd
Publisher: Kogan Page
Year: 2003

Language: English
Commentary: 52986
Pages: 381