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Steve Jobs & The NeXT Big Thing

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Originally published in 1993, this is the story of Steve Jobs’s ambitious attempts after he left Apple in 1985 to create a new company, NeXT Computer. This period was the nadir of Jobs’s professional life, as NeXT’s products failed to find a welcome in the marketplace. The company burned through more than $250 million without managing to eke out a profit. It would eventually be rescued by Apple and Jobs would return there after the close of the book’s narrative. When he did, he took with him lessons learned during his NeXT years in how not to manage a company.

Author(s): Randall Stross
Year: 1993

Language: English

 

Copyright

Introduction

  1. Playing in the PARC

  2. Due Credit

  3. The thirtysomething Company

  4. Perot’s Magic

  5. Tunnel Vision

  6. Sundry Competition

  7. The Unveiling

  8. Scholars and Dollars

  9. Hollywood

10. Roller Coaster

11. Born Again

12. Voodoo Economics

13. Born Again, Again

14. Mr. Darwin, Welcome to Las Vegas

 

Acknowledgments

Notes