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Statistics for Marketing and Consumer Research

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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:

- Sampling

- Data management an statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling

Author(s): Mario Mazzocchi
Publisher: SAGE Publications Ltd
Year: 2008

Language: English
Pages: 432
Tags: Математика;Теория вероятностей и математическая статистика;Математическая статистика;Прикладная математическая статистика;