Today's fastest growing startups all share one thing in common: a new approach to how they grow. Using new a way of marketing, called growth hacking, these startups have grown to millions of users and created billions of dollars in value, all without using the traditional marketing playbook.
So how have companies like Uber, Square, Snapchat, Evernote, Hubspot, Github and Yelp grown? See for yourself in this ebook packed with the most in-depth case studies on exactly what strategies these companies used to unlock massive growth.
Case studies included are:
Uber
Snapchat
Square
Upworthy
Yelp
GitHub
Hubspot
Evernote
LinkedIn
Belly
Each case study shows you the specific strategies (we call them "growth engines") that these companies used to grow, both in the early stages and later in their development. From the growth hacks they used, to the unique growth playbooks they employed, you won't find a more detailed look at how startups achieve growth than through these case studies.
Author(s): Sean Ellis; Morgan Brown
Edition: 1
Publisher: Sean Ellis and Morgan Brown
Year: 2014
Language: English
Pages: 0
Cover Page
Growth Engines: Case Studies of How Today's Most Successful Startups Have Unlocked Extraordinary Growth
Copyright
Contents
Introduction
Learn How Companies Grow
Yelp's Five-Star Growth Engine
Cracking the Code to GitHub's Growth
Upworthy - What Happens When a Growth Hacker Launches a Media Company
HubSpot - How to Grow a Billion Dollar B2B Growth Engine
Evernote - The $0 Growth Engine
Snapchat - How Did Snapchat Reach a Rumored $3.5B Valuation?
Uber - What's Fueling Uber's Growth Engine?
Belly - How to Grow a Network Effects Startup, Lessons from Belly Card
Square - How Did Square Grow So Quickly?
LinkedIn's Growth Engine: The Never Ending Viral Loop
Unlocking Growth
GrowthHackers.com