This book is a step-by-step guide to starting and running a successful beauty salon. It is aimed at the budding entrepreneur; a qualified beautician working for someone else who now wants to go it alone; or someone who is looking to change direction in their career. It draws on the experience of two people who have spent the last 25 years on the high street and in the field of beauty therapy. The beauty industry is growing rapidly. The face and skincare industry is already a multi billion pound industry. The desire to look good and younger has never been stronger. Men are increasingly joining in, with actors and footballers now promoting skincare ranges. In this book you will find everything you need to know, from starting up to managing your own profitable salon. It includes: - Training and gaining experience - Deciding what type of salon you want to run, and finding the right location - Planning the layout and decor - Buying equipment & products - What treatments to offer and what clientele to target - Managing staff and understanding employment legislation - Dealing with finance and accounts - Marketing and advertising your salon
Author(s): Bijan Yousef-zadeh, Sally Medcalf
Year: 2010
Language: English
Pages: 258
Cover
......Page 1
Start and Run a Successful Beauty Salon
......Page 4
Copyright
......Page 5
Contents......Page 6
Acknowledgements......Page 12
Preface......Page 14
Should I own my own business?......Page 16
How and where to start......Page 20
Opening a salon......Page 26
Planning your beauty salon business......Page 27
Choosing a location......Page 32
Deciding on size......Page 34
Settling on a name and logo......Page 35
Buying, renting or leasing......Page 36
Buying or renting empty premises......Page 37
Buying an existing business......Page 39
Planning the design of your salon......Page 40
Selecting your tradespeople......Page 41
Planning the interior layout of your salon......Page 42
Installing sound proofing......Page 50
Putting together a window display......Page 51
Ensuring salon safety......Page 52
Installing electricity and gas......Page 53
Lighting the salon......Page 54
Purchasing the basics......Page 55
The manager’s role......Page 56
Providing an efficient and friendly service......Page 57
Maintaining hygiene and cleanliness......Page 59
Disposing of waste......Page 61
Employing professional, trained and informed staff......Page 62
Managing the reception......Page 63
Controlling stock......Page 73
Cancellations and no-shows......Page 76
Preventing accidents......Page 78
Dealing with emergencies......Page 79
Dealing with injuries......Page 81
Ensuring fire safety......Page 83
Keeping your salon secure......Page 86
The professional beautician......Page 91
What can I study?......Page 92
Choosing a qualification......Page 93
How do I choose where to study?......Page 97
Further education......Page 98
Training......Page 99
Running staff meetings......Page 102
Developing key skills......Page 104
Professional conduct......Page 106
Joining professional organisations......Page 108
5. Staff and employment......Page 112
Job roles......Page 117
Finding the right person......Page 118
Advertising for staff......Page 123
The interview......Page 125
Selecting your candidate......Page 129
Induction day......Page 130
Contract of employment......Page 131
PAYE and National Insurance......Page 132
Sick pay and maternity leave......Page 133
The salon file or staff file......Page 134
Salon rules, policies and procedures......Page 135
Staff appraisals......Page 138
Retaining staff......Page 139
Disciplinary and grievance procedure......Page 143
Booking clients......Page 147
Gaining and retaining clients......Page 148
Conducting a client survey......Page 149
Receiving injury claims......Page 152
How to avoid complaints......Page 154
Client care......Page 156
Client record cards......Page 159
The Data Protection Act......Page 160
Client consultation......Page 161
Treatments......Page 162
Preparing for treatments......Page 163
Facial treatments......Page 165
Eyelash extensions......Page 166
Body treatments......Page 167
Nail services......Page 170
Acrylic, fibreglass or gel nails......Page 171
7. Selecting products, equipment and furniture......Page 172
Selecting your product range......Page 173
What to look for in a product range......Page 174
How to choose a product range......Page 175
Opening orders......Page 176
Wholesalers......Page 178
Producing your own branded products......Page 179
Buying your products......Page 180
Treatment room essentials......Page 182
Waxing equipment......Page 183
Laser and IPL machines......Page 184
How to choose a laser machine......Page 186
Facial equipment......Page 190
Micro-current......Page 192
Micro-pigmentation......Page 193
Equipment for body treatments......Page 194
Sunbeds......Page 196
Spray tanning machines......Page 197
Nail equipment......Page 198
Mobile therapy equipment......Page 199
Second-hand equipment......Page 200
Buying furniture......Page 202
Having objectives and a plan......Page 204
What are your business objectives?......Page 205
Writing your business plan......Page 206
Cash flow......Page 210
How to manage......Page 211
Staying in control......Page 218
Using computers and the internet......Page 220
Recession, credit crunch and difficult times......Page 221
How much capital do I need?......Page 223
For how long do I need to borrow?......Page 224
How should I raise the money?......Page 225
Client payments......Page 229
Accounts......Page 231
Daily records......Page 232
Salon takings......Page 233
Pricing......Page 234
Tax, VAT and National Insurance......Page 235
Insurance......Page 238
Identifying your market......Page 240
Marketing......Page 241
Creating your market......Page 243
Advertising......Page 246
Promotions......Page 249
The You Factor......Page 251
Analysing your own You Factor......Page 255
Selling and negotiating......Page 257
What could cause disaster......Page 263
All the dos for a successful business......Page 264
All the don’ts in your business......Page 265
Making clients love your salon......Page 266
Finally . . .......Page 267
C......Page 268
F......Page 269
M......Page 270
R......Page 271
T......Page 272
Y......Page 273
