This text offers a distinctive introduction to sport in contemporary society, drawing on recent developments in sociological theory and research, particularly in relation to debates about culture and consumption. The book argues that sport can be seen as central to the "economies of signs and space" of late modernity in which a concern with the body as an object of contemplation and improvement, and not just an instrument for getting things done, increasingly informs images in the mass media, politics and everyday life.
Author(s): John Horne
Year: 2005
Language: English
Pages: 256
Cover......Page 1
Contents......Page 8
List of Tables and Box......Page 11
Preface......Page 12
Acknowledgements......Page 13
Introduction: Sport, Consumption and the Cultural Turn......Page 14
Sport: A Contested Concept......Page 16
Consumer Society and Culture......Page 19
Theoretical Approaches to Consumption and Consumer Culture......Page 20
Understanding Contemporary Consumer Culture......Page 24
And Finally: An Introduction to the Discipline and the Rest of the Book......Page 28
The Structure of the Book......Page 29
Part I: Globalisation, Consumerisation and the Mass Media......Page 30
The Development of the Mass Market for Sport in the UK and North America......Page 32
The Global Sporting Goods Market......Page 35
Estimating the Economic Significance of Sport in the UK......Page 37
Professional Sport, Commercialisation and Consumer Culture......Page 40
Making the Majors......Page 42
Market Football: A Case Study......Page 43
Investigating Fans and the Sport Consumer......Page 47
Marketing Strategies in Sport......Page 49
Conclusion......Page 51
The Sport–Media Relationship......Page 53
The Growth of Sports Coverage in the Contemporary Mass Media......Page 56
Producing Sport for the Media......Page 58
Ownership and Control in Media and Sport......Page 59
The Contemporary Politics and Economics of Media Ownership and Control......Page 60
'Murdochization': A Media–Sport Business Strategy......Page 62
The Escalation of Sports Media Rights......Page 64
Constructing Sport: Sports Journalism......Page 71
Consuming Sport: The Audience for Media Sport......Page 74
Sport and the New Media......Page 77
Conclusion......Page 78
Part II: Commodification, Regulation and Power......Page 82
The Formation of Consumer Culture......Page 84
The Second and Third Phases of Consumer Culture......Page 86
Advertising and the Production of Consumption through Sport......Page 89
Global Sports Goods and Brands......Page 92
Michael Jordan, Beckham-Mania and the Sport Celebrity Endorsement Culture......Page 93
Sport and Commercial Sponsorship......Page 96
The Growth of Commercial Sponsorship......Page 97
Developments in Sports Sponsorship in the UK......Page 102
Problems with Sponsorship......Page 104
Conclusion......Page 106
Introduction......Page 108
Neo-liberalism and Sport......Page 109
The Neo-liberal State and Sport in the UK......Page 111
Contemporary Contradictions in Sports Provision......Page 114
Regulating and Protecting the Sports Consumer......Page 115
From Social Citizens to Citizen-Consumers......Page 116
The Regulation of Commercial Sport......Page 117
The Regulation of Sport as Practice......Page 120
The Influence of the European Union on Sports Policy......Page 121
Promoting Major Sports Events and Locations......Page 123
Perspectives on the Promotion of Major Sports Events and Locations......Page 125
Conclusion......Page 128
Part III: Lifestyles, Identities and Social Divisions......Page 130
Introduction......Page 132
Understanding Lifestyles in Consumer Culture......Page 134
Identities and Consumption......Page 139
Body Styles, Lifestyles and Consumer Culture......Page 141
The 'Obesity Epidemic', Health and Physical Education......Page 143
Sport and Identity......Page 145
Lifestyle Sports and Identities......Page 146
Sport in Contemporary Capitalism......Page 149
Conclusion......Page 151
Introduction: Two Views of the Changing Social Context......Page 153
Social Divisions Inside the Culture of the Market......Page 156
The Divisiveness of Social Exclusion......Page 158
Sport and Social Divisions of Class......Page 159
Gender, Sport and Consumer Culture......Page 162
The Gendered Consumption of Sport......Page 165
'Race', Consumer Culture and Sport......Page 167
Age, Generation and the Life Course of Consumption......Page 169
Catching Them Young?......Page 170
Conclusion......Page 172
Review of the Book......Page 173
Critique of Sport in Capitalist Consumer Culture......Page 174
For a Sociology of Sport in Consumer Culture......Page 177
The Politics of Consumer Activism in Sport......Page 178
Bibliography......Page 182
C......Page 206
E......Page 207
H......Page 208
M......Page 209
R......Page 210
S......Page 211
W......Page 212
Z......Page 213
