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Social media, organizational identity and public relations: the challenge of authenticity

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Author(s): Thurlow, Amy
Publisher: Routledge
Year: 2019

Language: English
Pages: 0
City: Abingdon, Oxon, New York, NY
Tags: Public relations;Social media;Organizational behavior

Introduction --
Communicatively constituted organizations, plausible? --
Critical sensemaking (CSM) in a virtual environment --
Methodology --
Plausibility, authenticity and collective enactment --
Crowdfunding : collective organizing and virtual identities --
Plausibility and legitimation --
Volkswagen : truth, accuracy and plausibility --
Engagement and enactment --
#MarchAgainstMonsanto : social movements, extracting cues, and the ongoing nature of sensemaking --
Conclusion.