Social Media for Project Management

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The number of projects is increasing worldwide as traditional and repetitive tasks are carried out through automation. Projects being temporary and unique while being adopted globally across sectors presents a challenge for the effective management of environmental, economic, and social parameters. Projects are people centric and require the effective management of internal and external stakeholders. In the modern age, social media is seen as a tool that connects people across the world having significant implications on everyone’s daily life. Social media is used for different purposes and encompasses multiple affordances as these are often free and also bring together people from different walks of life who tend to use them differently. However, the role of social media in managing projects is still under explored. In this edited book, multiple authors working on the application of social media in projects come together to craft an agenda for the future. First, the use of social media for internal stakeholders, such as managers and engineers, are discussed. Following this, the use of social media for external stakeholders, such as communities and project affected persons are discussed. Finally, the guidelines for education using social media and research using social media is discussed. Thus, the book brings together multiple authors to discuss how social media can be used in project settings to facilitate interactions and strategic conversations across hierarchical levels and geographic boundaries for diverse goals. The book is a valuable resource for all project management academics, researchers and practitioners who are interested in learning about the application of social media in project settings.

Author(s): Johan Ninan
Publisher: CRC Press/Science Publishers
Year: 2022

Language: English
Pages: 223
City: Boca Raton

Cover
Title Page
Copyright Page
Preface
Table of Contents
1. The Past, Present and Future of Social Media in Project Management
1.1 What is Social Media?
1.2 Advantages of Social Media
1.2.1 Reach
1.2.2 Different Forms and Tools
1.2.3 Diverse Impacts
1.3 Why Projects Need Social Media?
1.4 Past, Present and Future Directions
1.4.1 Internal Stakeholders
1.4.2 External Stakeholders
1.4.3 Guidelines for Education and Research
1.5 Conclusion
References
2. Digital Disruption: How the use of Social Media Can Improve Project Management
2.1 Introduction
2.1.1 Socially Constructed Project Management
2.1.2 A New Framework for Project Communication
2.2 Literature Review
2.2.1 Factors Influencing Technology Adoption
2.2.2 Social Media Use on Projects
2.2.3 Impacts of Using Social Media
2.3 Research Method and Setting
2.4 Social Media Adoption in Project Settings
2.4.1 Types of Social Media
2.4.2 Factors Influencing Adoption and Use
2.4.3 Activities Supported or Enabled by Social Media
2.4.4 Impacts of Using Social Media in Project Settings
2.5 Knowledge Management in Projects
2.6 Communication Across the Project Boundary
2.7 Conclusion
References
3. The use of Social Media for Communication and Knowledge Sharing in the Home-Office Work Period: Senior Project Worker’s Perspective
3.1 Introduction
3.2 Theoretical Background
3.2.1 Communication in IT Projects
3.2.2 Knowledge Sharing
3.3 Method
3.4 Data Analysis
3.4.1 Overview on the Use of Social Media
3.4.2 The Use of Social Media in Communication
3.4.3 The Use of Social Media to Share Knowledge
3.5 Discussion
3.6 Conclusion
References
Appendix 3.1—Interview Protocol
4. Social Media for Project Knowledge Management
4.1 Introduction
4.2 Social Media for Project Managers’ Knowledge Acquisition
4.3 Social Media for Project Teams’ Knowledge Sharing
4.4 Social Media for Project Knowledge Integration
4.5 Conclusion and Future Research
References
5. Social Communities of Practice: Reflection on Informal Mentoring in Curated Online Spaces
5.1 Introduction
5.2 The Community Experiments
5.2.1 Facebook: The Project Management Cafe
5.2.2 Clubhouse: The Project Management Club
5.2.3 Informal Mentoring in These Communities
5.3 Creating a Successful Community
5.3.1 Making the Time
5.3.2 Facilitate Proactively
5.3.3 Set the Ground Rules
5.3.4 Reduce Barriers to Participation
5.4 Practical Tips for Community Engagement
5.4.1 Be Visible
5.4.2 Make Content Visible
5.4.3 Ask Questions
5.4.4 Make New Members Feel Welcome
5.4.5 Be Consistent
5.4.6 Do More of What Works
5.5 Managing Your Time
5.6 Future Directions
References
6. Investigating the Role of Social Media on Megaprojects
6.1 Introduction
6.2 Literature Review
6.3 Research Setting and Methodology
6.4 HS2’s External Stakeholders
6.4.1 Woodland Trust
6.4.2 RSPB (Royal Society for the Protection of Birds) England
6.4.3 StopHS2
6.4.4 HS2Rebellion
6.4.5 Individuals
8.4.6 Focal Firm – HS2 Ltd
6.5 Discussion
6.6 Conclusion
Acknowledgement
References
7. Social Media for Improving Metro Rail Project Operations
7.1 Introduction
7.2 Literature Review
7.2.1 Importance of Operational Phase for Projects
7.2.2 Foreseeing Operational Issues
7.2.3 Stakeholder Engagement in the Backend of Projects
7.3 Research Setting and Method
7.4 Findings
7.4.1 Social Media for Addressing Day-to-day Technical Operational Issues
7.4.2 Social Media for Collating Suggestions to Improve
7.4.3 Social Media for Capturing the Live Sentiments Associated with the Project
7.5 Discussion
7.5.1 Challenges of using the Social Media Platform
7.5.2 Data Science Initiative (DSI) Delivery Framework
7.5.3 Social Media for Active Transport at Transport for NSW, Australia
7.6 Conclusion
References
8. Mining Online Public Opinions on Megaprojects: A Case Study of The Hong Kong-Zhuhai-Macao Bridge
8.1 Introduction
8.2 Literature Review
8.3 Methodology
8.3.1 Data Collection
8.3.2 Data Pre-processing
8.3.3 Data Analysis
8.4 Results and Discussion
8.4.1 Topics Extraction
8.4.2 Sentiment Analysis
8.4.3 Discussion
8.5 Conclusion
References
9. Project Organizations’ Roles in Using Social Media for External Stakeholder Engagement: Implications on Value Creation and Distribution
9.1 Introduction
9.2 Developing Conceptual Framework: Engagement Approaches and Communication Modes
9.2.1 Stakeholder Engagement
9.2.2 Stakeholder Communication
9.3 Framework Analysis: Project Organization’s Roles and Related Uses for Social Media
9.3.1 Disengager
9.3.2 Informer
9.3.3 Communicator
9.3.4 Enfranchiser
9.4 Discussion
9.5 Conclusion
References
10. Developing a Social Media Unit for Project Management Students
10.1 Introduction
10.2 Literature Review
10.2.1 Social Media Competency and Education Providers
10.2.2 Considerations Influencing the Unit Design
10.3 Backward Design Process Model
10.3.1 Identify Desired Results
10.3.2 Determine Acceptable Evidence
10.3.3 Plan Learning Experiences and Instructions
10.4 A Unit Design for Integrating Social Media in Project Management Practices
10.4.1 Social Media
10.4.2 Develop, Execute and Monitor a Social Media Adoption Strategy for Project Management
10.4.3 Identify and Review Social Media Platforms for Organizational Use
10.4.4 Use Social Media Tools for Collaboration
10.4.5 Manage Safe Use of Social Media
10.4.6 Maintain Ethical and Professional Standards when Using Social Media Platforms
10.4.7 Analyse Performance of Social Media Tools
10.5 Discussion
10.5.1 Project Management Practices
10.5.2 Project Management Lifecycle Models
10.5.3 Collaboration in Project Management
10.5.4 The Unit Design
10.6 Conclusion
References
11. Responsible Project Data Analytics: The Case of Social Media
11.1 Project Social Media Data Analytics
11.2 Responsible Research
11.2.1 Responsible Research and Reproduction
11.3 Social Media in Project Management Research
11.3.1 Social Media as a Source of Respondents
11.3.2 Direct Analysis of Social Media Text
11.3.3 Automated Text Analysis
11.3.4 Metadata
11.4 Social Network Analysis and Social Media Research
11.5 Responsible PM Social Media Data Analysis Methodology
11.6 Conclusion
References
12. An Update on Social Media in Project Management: Applications, Developments and New Perspectives
12.1 Introduction
12.2 The Application of Social Media in Project Management
12.3 Development of the Application Areas
12.4 New Perspectives
12.5 Conclusion
References
Index
Contributors Bio