This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions’ operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services.
Providings practical guidance on the use of social media in Africa’s public sector and governmental spaces, the book also serves as a teaching text in governance and public sector communication efforts within the African context for both undergraduate and graduate programmes.
Author(s): Eric Kwame Adae, Kojo Kakra Twum, Robert Ebo Hinson, Helen Inseng Duh, Doreen Anyamesem Odame
Series: Palgrave Studies of Public Sector Management in Africa
Publisher: Palgrave Pivot
Year: 2023
Language: English
Pages: 142
City: Cham
Contents
About the Authors
List of Abbreviations
List of Figures
List of Tables
Chapter 1: Overview of Social Media and Africa’s Public Sector
1.1 Introduction
1.2 Social Media and the African Sociocultural Context
1.3 Focus of This Book
1.4 Collecting and Analysing Data for This Book
1.5 Organisation of the Book
1.6 Conclusion
References
Chapter 2: Exploring Facets of Africa’s Public Sector’s Dance with Social Media
2.1 Introduction
2.2 Understanding the Social Media Concept
2.3 Social Media: A Public Sector Perspective
2.4 Government Social Media Strategies
2.5 Models of Social Media in the Public Sector
2.6 Overview of Goals of Social Media Policy in Promoting Government Communications
2.7 Some Evidence of Social Media Use in Africa
2.8 Conclusion
References
Chapter 3: Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa
3.1 Introduction
3.2 The Use of Social Media to Enhance Government Communications
3.3 Social Media Use During Crises and Emergencies
3.4 Internal Communications Using Social Media
3.5 Social Media and Political Participation
3.6 Social Media and Government Stakeholder Communication
3.7 Social Media and Government Service Delivery
3.8 Conclusion
References
Chapter 4: Catalysts for Social Media Adoption in the Public Sector in Africa
4.1 Introduction
4.2 The Context of Social Media Adoption by Public Sector Organisations
4.3 Stages of Social Media Adoption by Public Sector Organisations
4.4 Social Media Adoption Strategies in the Public Sector
4.5 Conclusions
References
Chapter 5: Democracy and Use of Social Media by Public Sector Organisations in Africa
5.1 Introduction
5.2 Social Media and Anti-Democracy
5.3 Selected Cases of Social Media Ban in Africa
5.4 Democratisation and Social Media Use by Public Sector Organisations
5.5 Conclusion
References
Chapter 6: Social Media and E-Government Services in Africa
6.1 Introduction: E Government Services and The Role of Social Media
6.2 Social Media and Provision of E-Government
6.3 The Importance of Social Media in Delivering E-Government Services
6.4 Examples of Social Media Use in Providing E-Government Services in Selected African Countries
South Africa
Ghana
Kenya
Morocco
Rwanda
Nigeria
6.5 Conclusion
References
Chapter 7: The Way Forward for the Use of Social Media in the Public Sector in Africa
7.1 Introduction
7.2 Social Media Strategies and Tools for African Public Sector Organisations
Developing Social Media Policy to Promote Social Media Use in Africa
Refining the Objective for Using Social Media by Public Sector Organisations
Using Social Media to Promote E-Government Services
7.3 What Public Sector Organisations Can Do to Enhance Social Media Use
Choose Carefully
Pick the Application or Make Your Own
Ensure Activity Alignment
Media Plan Integration
Access for All
Be Active
Be Interesting
Be Humble
Be Unprofessional
Be Honest
References
Index
