Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book is useful for students, researchers, scholars interested in empirical research on consumer social media use and addiction.
Author(s): Teresa Berenice Treviño Benavides, Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros, Elena Catalina Baker Suárez
Series: SpringerBriefs in Business
Publisher: Springer
Year: 2023
Language: English
Pages: 58
City: Cham
Preface
Contents
Chapter 1: Introduction: Social Media in People’s Lives
Chapter 2: Research on Social Media Use and Generation Z
Media as Part of Generation Z’s Lives
Social Media Use and Social Media Addiction
Chapter 3: Social Media Addiction
Potential Factors that Influence Social Media Addiction
Pathological Internet Use
Components That May Lead Users Toward Social Media Addiction
Outcomes and Consequences of Social Media Addiction in Generation Z
Chapter 4: Methodology: Toward an Understanding of Social Media Addiction
Chapter 5: Social Media Activities
Search for Information
Inspiration
Communication
Entertainment
Community Belonging
Reminders
Chapter 6: Potential Causes of Social Media Addiction
Psychopathology
Narcissistic Traits
Obsessive Thoughts
Mental Disorders
Personality Traits
External Causes
Family Discomfort
Lack of Support from Loved Ones
Context Situations
Maladaptive Cognitions
Affinity Impulse
Curiosity Impulse
Validation Impulse
Contact Comfort and Immediacy Impulse
Fear of Missing Out
Dependence on Smart Devices
Escape from Reality
Urge to Share
Notification Anxiety
Feeling Included (or Being a Part of Something)
Altruistic Impulse
Chapter 7: Possible Outcomes and Consequences of Addiction
Dependence on Smart Devices
Lack of Productivity in Daily Life Routines
Consequences for Academic or Professional Environment
Negative Feelings
Low Self-Esteem Due to Comparison
Lack of Connectivity and Social Interaction
Obsessive Thoughts
Lack of Rest
Waste of Time
Chapter 8: Understanding Generation Z and Social Media Addiction
Social Media as Part of Generation Z
Psychopathology
External Factors
Maladaptive Cognitions
Outcomes and Consequences
Toward an Understanding of the Behaviors of Social Media Addiction
Chapter 9: Conclusions on Social Media Addiction and Generation Z
Glossary
References
