Snapshots: An Introduction to Tourism is a concise, easy-to-read overview of the Canadian tourism industry. Beginning with a history of the industry’s development, Snapshots proceeds to highlight the interrelation of the various components of the industry, as well as the impact of tourism on the Canadian economy, culture, and environment. The Sixth Canadian edition has been updated and reorganized to conform to the new North American Industrial Classification System’s five sectors of tourism and features a chapter devoted to each segment.
Author(s): Norma Polovitz Nickerson, Paula Kerr, William C. Murray
Edition: 6
Publisher: Pearson Canada
Year: 2013
Language: English
Pages: 336
Tags: tourism
Cover
Title Page
Copyright Page
Contents
Preface
PART ONE: INTRODUCTION TO TOURISM
1 Understanding Tourism
The Early Beginnings of Tourism
The Canadian Tourism Product: An Overview
The North American Industrial Classification System (NAICS)
Understanding Tourism Terminology
Tourism Sector Associations and Organizations
2 Tourism Guests and Hosts
Guests: Customer of Tourism Products and Services
Why Travel?
The Barriers to Travel
The Tourism Host
Tourism’s Impact on Cultures and Societies
The Federal Government and Tourism
3 Planning, Developing, and Marketing a Destination
The Five Components of a Tourist Destination
The Life Cycle of a Destination
Planning for Tourism
Putting Plans into Action: Reflecting Back on the 2010 Vancouver Winter Olympics
Tourism Development
Six Key Factors to a Tourism Destination Area’s Success
What Slows Tourism Growth?
Understanding and Marketing the Unique Tourism Product
PART TWO: COMPONENTS OF TOURISM
4 Transportation
Selecting a Mode of Transportation
Travel by Air
Travel by Land
Automobile and Recreational Vehicle Travel
Rail Travel
Motor Coach Travel
Travel by Water
Cruise Industry
Travel at Destination
Public Transportation
5 Accommodations
Lodging History and Trends
Making Guests with Disabilities Comfortable
Ownership and Organization
Classifications within the Accommodations Industry
Marketing the Accommodations Industry
6 Food and Beverage
History of the Food Service Industry
The Division in Food Service
Restaurant Consumers
Marketing the Restaurant Business
Trends in the Food and Beverage Industry
7 Recreation
Canada’s Attractions
Ownership
Cultural Attractions: Public and Non-profit
Attractions that Entertain: Private/Commercial
8 Adventure Tourism and Outdoor Recreation
Parks and Crown Lands
Adventure Tourism
Outdoor Recreation
Tourism’s Impact on the Environment
9 Events
Events
Conferences, Conventions, and Meetings
Difficulties in Sponsoring an Event
Managing Events
10 Travel Services
The History of Tours
Wholesaling
Travel Agencies
Incentive Travel
11 Tourism Services
Government Agencies
Tourism Associations and Organizations
Marketing Services
Research and Consulting
Miscellaneous Services
PART THREE: THE FUTURE OF TOURISM
12 Challenges and the Future
Societal Changes that Affect Tourism
Ethics and Tourism
Issues of Concern in the Sector
Terrorist Threats
Other Global Concerns
Trends in the Tourism Sector
Tourism Challenges
Appendix: Tourism Education Councils Contact Information
Glossary
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Credits
Index
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