The development of the social web--the set of digital tools that allow people to connect with one another and share their stories—offers extraordinary potential to change what voices get heard in the global conversation. This is unlike anything the world has seen in a thousand years. Change agents working to make the world a better place need not just to be on board with social media--we also need to drive and shape the conversation. Because whoever’s story gets heard is in the driver’s seat. Share This! explains the importance of social media as a part of an overall ecosystem of tools for change, and examines how broader participation by marginalized voices can foster opportunity on both the individual and collective levels. Tech-savant Zandt devotes special attention to the challenges that women face, including concerns about privacy, security and reputation, and includes interviews with Shireen Mitchell, Danah Boyd, Cheryl Contee, Beka Economopoulos, and other social media experts who work within specific communities addressing race, class, and gender disparities. In a voice both authoritative and irreverent Zandt provides an accessible guide to what the social networking tools are, how woman and minorities can use them strategically, where on the web readers can directly experience their power, and why these technologies are so critical to transforming our daily lives.
Author(s): Deanna Zandt
Edition: 1
Year: 2010
Language: English
Pages: 192
Contents......Page 6
Preface......Page 10
1 The Power of Sharing......Page 18
Welcome to the Future, or, The Birth of Sharing......Page 19
Sharing for the Rest of Us......Page 21
How the Magic Happens......Page 23
Freedom of Information Act(ion)......Page 26
How Connectors Feed the Magic of Sharing......Page 29
Onward, Young Sharer......Page 31
2 Are We There Yet?......Page 32
Why the Aggregation of Influence Is a Bad Thing......Page 33
A Brief State of the Internet Union......Page 34
The Dangers of Replicating Bias and Exclusion Online......Page 38
Won’t Mobile Fix Everything?......Page 43
Change, Not Band-Aids......Page 45
Trading in Karma......Page 46
On the Internet, Everybody Knows You’re a Dog......Page 52
Your Life Makes History......Page 56
Diving In......Page 60
How Sharing Inspires Social Change......Page 63
Authenticity, the Great Equalizer......Page 67
Know Your Network, Know Yourself......Page 68
4 Trust Everyone......Page 72
The Anatomy of Organic Authority......Page 73
Institutional Authority on the Hot Seat......Page 74
Size Doesn’t Matter—Relationships Do......Page 76
Avoiding the Newest Numbers Trap......Page 79
An Abundance of Attention......Page 82
Information Wildfires......Page 85
I’m Not Dead Yet: Stopping Info Misflow......Page 86
When Twittering Goes Awry......Page 88
Lessons of Iran’s Aftermath......Page 90
Your Networks Save the Day......Page 92
Your Network’s Role in Building and Managing Your Authority—Sanely......Page 95
Playing by New Rules......Page 97
Free-For-All Organizing, and the Secret Tyrants We All Are......Page 98
How to Be a Useful Agent of Change......Page 104
Lions and Tigers and Bears! Oh, My(Space)! The Fears People Have......Page 106
The Monsters Under the Bed......Page 108
The Benefits Far Outweigh the Hard Parts......Page 117
CONCLUSION: What the Future Holds......Page 120
Yeah, But…......Page 124
Tips for Individuals......Page 132
Tactics for Organizations......Page 144
Crowdfunding Share This!......Page 160
Notes & Treats......Page 166
Acknowledgments......Page 180
A......Page 184
G......Page 185
M......Page 186
P......Page 187
T......Page 188
Y......Page 189
About the Author......Page 190
