SEO 2020 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I've learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, are only now becoming mainstream in SEO. I play by Google's rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.
Author(s): Williams, Dr. Andy
Year: 2020
Language: English
Pages: 415
Tags: SEO 2020 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google
What Is SEO ?
Top Ranking Factors in 2020
Google’s Battle for Survival
Panda , Penguin , and Other Major Updates
Where Do All of These Updates Leave Us ?
SEO Today
Webmasters Living in the Past
The Four Pillars of SEO
1 . Quality Content
What Google Tells Us About Quality Content
Google Tells Us to Avoid the Following
Every Article You Write Will Have Its Own Niche Vocabulary
Finding Theme Words & Phrases
Option 1 – Google SERPs + SEOQuake
Paid Option 2 - Web Content Studio
On - Page SEO Factors to Get Right
The Meta Description Tag
The Meta Keyword Tag
Headlines on Your Page
Image Optimization
Spelling & Grammar
Links on the Page
The Content Search Engines Want to See
What is Structured Data ?
Who will benefit from implementing structured data ?
Implementing Structured Data
JSON - LD
Testing Markup
Troubleshooting with Google Console
Schema Pro WordPress Plugin
2 . Site Organization What Google Tells Us About Site Design
3 . Authority
Focus on Gaining Site Authority Because …
The Best Backlinks
Email Outreach
Other White Hat Link Building Techniques that Work
Gray & Black - Hat “ Traditional ” Back - linking
Backlinks to Backlinks
4 . What's in It for the Visitor ?
Install Google Analytics and Get a Google Search Console Account
Website Stickiness
Important Aspects of a Web Page
Ways to Build Trust
Types of Content Your Visitors Want :
Make Your Site Interactive
Using Google Search Console to Improve CTR
Is CTR a Google Ranking Factor ?
Part 2 – SEO Site Audit Why Part 2 ?
A Reminder of What Google Wants
What to Avoid
The SEO Audit
Manual 10 Point Checklist
Manual Check # 1 – Evaluate the Domain Name
Manual Check # 2 – Web Page Real Estate
Manual Check # 3 – Site Structure
Manual Check # 4 – Comments
Manual Check # 5 – Social Presence
Manual Check # 6 – Would You Trust the Site ?
Manual Check # 7 – Bounce Rates & Time on Site
Manual Check # 8 – Legal Pages
Manual Check # 9 – Content Quality
Manual Check # 10 – Inbound Link Profiles
Real - World Examples of Bad SEO
The Technical Audit Using Screaming Frog SEO Spider
PROOFED TO HERE
