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Sensory Marketing

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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Author(s): Bertil Hulten, Niklas Broweus, Marcus van Dijk
Publisher: Palgrave Macmillan
Year: 2009

Language: English
Pages: 183