Self Marketing Power: Branding Yourself As a Business of One

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In a competitive, global economy, you need to stand out. Whether you're hoping for a promotion, trying to land a major client or striving to make a difference in your community, one thing is for sure: The world has no room for shrinking violets. Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder. Through fascinating examples and entertaining stories, you will learn how to: *Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business *Establish name recognition and become a celebrity inside your sphere of interest *Get real results from your networking efforts *Exploit your current job for self marketing benefits *Become a superstar in your profession *Develop an expertise and become a sought-after speaker, consultant and source for news stories Jeff Beals has done an excellent job explaining the reality that people are products. Whether deliberate or not, you create your own brand through your actions. What picture pops into someone's mind when they hear your name is totally within your control. Self Marketing Power is a manual for managing your personal brand. - Robert Gordman, Author of The Must-Have Customer and Secrets of the $uper $weet $pot

Author(s): Jeff Beals
Edition: 1st
Publisher: Keynote Publishing
Year: 2008

Language: English
Pages: 265

Self Marketing Power (2008)......Page 1
Preface......Page 5
Acknowledgments......Page 8
Contents......Page 11
Intro......Page 16
01: What is Self Marketing?......Page 21
02: No Room for Shrinking Violets......Page 29
03: 8 Critical Rules of the Game......Page 37
04: Who Are You? It All Starts with Name Recognition......Page 50
05: Get Involved......Page 59
06: Start Self Marketing Inside Your Current Company......Page 78
07: You're Not the Average Joe......Page 91
08: Hand-to-Hand Combat......Page 99
09: Harness the Media......Page 115
10: Speake & Write Your Way Out of Obscurity......Page 128
11: Anytime, Anywhere......Page 148
12: Think Like a Marketer......Page 155
143......Page 157
146......Page 158
13: Bend All the Rules......Page 162
14: Never Stop Learning......Page 170
15: From Ordinary to Extraordinary......Page 179
16: Make It Look Easy......Page 200
17: From "Don't Know You"......Page 212
18: Take Your Foot Out of Your Mouth......Page 230
19: Tons of Room at the Top......Page 236
20: You: The Superstar......Page 247
About the Author......Page 251
More Self Marketing Resoures......Page 253
Index......Page 256