This book examines the expanding world of genres on the Internet to understand issues of science communication today. The book explores how some traditional print genres have become digital, how some genres have evolved into new digital hybrids, and how and why new genres have emerged and are emerging in response to new rhetorical exigences and communicative demands. Because social actions are in constant change and, ensuing from this, genres evolve faster than ever, it is important to gain insight into the interrelations between old genres and new genres and the processes underpinning the construction of new genre sets, chains and assemblages for communicating scientific research to both expert and diversified audiences. In examining scientific genres on the Internet this book seeks to illustrate the increasing diversification of genre ecologies and their underlying social, disciplinary and individual agendas.
Author(s): María-José Luzón, Carmen Pérez-llantada
Series: Pragmatics & Beyond
Publisher: John Benjamins Publishing Company
Year: 2019
Language: English
Pages: 242
City: Amsterdam
Science Communication on the Internet
Editorial page
Title page
Copyright page
Table of contents
1. Connecting traditional and new genres: Trends and emerging themes
1. Remediation of print genres
2. Multi-genres, add-on genres, and hyperlinked genres
3. Genres for public or diversified audiences: Context collapse
4. Chapters overview
Acknowledgement
References
2. At the frontlines of the online scientific article
1. Introduction
2. Origin and evolution of the print scientific article
3. Current state of the digital scientific article
4. Future of the digital scientific article
4.1 State-of-the-art PLOS article
4.1.1 Front matter
4.1.2 Main text
4.1.3 Supporting information
4.2 Enhanced PLOS articles
5. Other innovations possible for the future scientific article
6. Concluding remarks
References
3. The case of the scientific research article and lessons concerning genre change online
1. Introduction
2. Evolution of the scientific research article genre and the evolution of online genres of science communication
3. The replication crisis: An exigence for genre change in the scientific research article
4. Conclusions
References
4. The graphical abstract as a new genre in the promotion of science
1. Introduction
2. Existing research article elements: Abstracts and visuals
2.1 Abstracts
2.2 Journal article visuals
3. The graphical abstract as a digital genre
4. Methodology
5. Results and discussion
5.1 Layout and number of visual entities in GAs
5.2 Originality
5.3 Nature of the images
6. Final remarks
References
5. Scholarly soundbites: Audiovisual innovations in digital science and their implications for genre evolution
1. Introduction
2. Data description
3. Move analysis
4. Recontextualization strategies in the soundbites
4.1 Reformulation and repetition strategies
4.2 Illustration procedures
4.3 Questions
4.4 Scientists’ comments on their work
5. Genre implications
References
6. Continuity and change: Negotiating relationships in traditional and online peer review genres
1. Introduction
2. Ongoing developments in peer review
2.1 Professional perspectives on open and confidential peer review
2.2 Genre perspectives on open and confidential peer review
3. Theoretical framework
4. Corpus and methodology
5. Results and discussion: Qualitative move analysis
6. Results and discussion: Quantitative analysis of salient features
6.1 Interpersonal features
6.2 Textual features: Length, organization and complexity
7. Conclusions
References
7. The multimodal bridge between academics and practitioners in the ‘Harvard Business Review’’s digital context: A multi-levelled qualitative analysis of knowledge construction
1. Introduction
2. Conceptual frameworks
2.1 Knowledge mediation processes
2.2 Levels of explanatory depth
3. Data selection method and framing methodology
4. Findings
4.1 Knowledge mediation processes in HBR’s digital articles
4.1.1 The knowledge expansion processes
4.1.2 The knowledge enhancement processes
4.2 Knowledge mediation processes in the accompanying digital materials
4.3 Levels of explanatory depth
5. Discussion and conclusion
References
Appendix: Material
8. The role of genre hybridity and hypermodality in digital knowledge dissemination: The case of the ‘IEEE Spectrum’
1. Introduction
2. Literature review
2.1 Genre hybridity
2.2 Multimodality
2.3 Hypertextuality
2.4 Recontextualization
3. Our study
4. Methodology
5. Results and discussion
5.1 ‘IEEE Spectrum’ website
5.2 ‘IEEE Spectrum’ digital hypermodal articles
5.2.1 Embedded genres
5.2.2 Hyperlinked genres
5.2.3 Analysis of a sample hypermodal digital article
6. Conclusion
References
Appendix: List of ‘IEEE Spectrum’ analyzed articles
9. #Vaccineswork: Recontextualizing the content of epidemiology reports on Twitter
1. Introduction
2. Exploiting proximity resources in traditional and digital genres
2.1 Proximity resources
2.2 Organization, argument and credibility
2.3 Stance and engagement
3. Research questions
4. Data and method
4.1 Data and corpus compilation
4.2 Method
5. Results and discussion
5.1 Credibility
5.2 Organization and argument
5.3 Stance and engagement
5.3.1 The ECDC reports corpus
5.3.2 The @ECDC_VPD corpus
6. Conclusion
References
10. The representation of science and technology in genres of Vatican discourse: Pope Francis’s encyclical ‘Laudato Si’’ as a case study
1. Introduction
2. Background
2.1 The genre of the papal encyclical
2.2 ‘Laudato Si’’ and the plea for an integral ecology
2.3 Pontifical academy of sciences
3. Theoretical perspectives
3.1 Rhetoric: A contemporary view
3.2 A social conception of genre
3.2.1 Digital genres
3.2.2 Uptake and recontextualization
3.3 Representations of science/technology
4. Method
5. Findings
5.1 The representation of science/technology in ‘Laudato Si’’: A genealogy
5.2 ‘Laudato Si’’: The encyclical genre as part of two genre sets
5.2.1 The launch-day genre set
5.2.2 Internet-posted textual responses to ‘Laudato Si’’
5.2.3 Laudato Si’: ‘An instance of a hybrid genre’
6. Conclusion
References
Appendix: Corpus of analysis
11. Public- and expert-facing communication: A case study of polycontextuality and context collapse in Internet-mediated citizen science
1. Introduction and theoretical framework
2. Research context
3. Design and methods of the study
4. Analysis of the case
4.1 Public communication as scientific invention
4.2 Composing for recomposition
4.3 Composing for and with the public to change science
5. Conclusion
References
Index