Author(s): Carl Bagley
Year: 1998
Language: English
Pages: 272
BOOK COVER......Page 1
HALF-TITLE......Page 2
TITLE......Page 5
COPYRIGHT......Page 6
CONTENTS......Page 7
ILLUSTRATIONS......Page 8
ACKNOWLEDGEMENTS......Page 11
CHANGE AND CHANGE AGAIN?......Page 14
Pupil-led funding......Page 16
Parental choice......Page 17
More ‘consumer’ information......Page 18
THE STUDY......Page 19
Schools......Page 20
Parents......Page 21
ORGANISATION OF THE BOOK......Page 22
Findings......Page 23
Analytical frameworks and discussion......Page 26
NOTES......Page 27
THE RESEARCH SCHOOLS......Page 28
Promotional activities......Page 35
External Links......Page 36
Word of mouth......Page 38
Informal......Page 39
Formal......Page 40
Interpretation and intentions......Page 42
Academic focus......Page 43
Small-scale curricular influences......Page 45
Differentiation......Page 46
Conflicting pressures......Page 49
Structural......Page 50
Characteristics (Table A, Appendix II)......Page 51
Sources of information (Table C, Appendix II)......Page 52
Perceptions and patterns of choice (Table D, Appendix II)......Page 54
Main factors influencing parental preferences......Page 57
REVIEW......Page 63
NOTES......Page 65
THE RESEARCH SCHOOLS......Page 68
Promotional......Page 71
Open evenings......Page 72
Primary school connections......Page 74
Informal......Page 79
Formal......Page 83
Substantive......Page 88
Who chooses? (Table B, Appendix II)......Page 92
Sources of information (Table C, Appendix II)......Page 93
Perceptions and patterns of choice (Table D, Appendix II)......Page 96
Main factors influencing parental preferences......Page 99
REVIEW......Page 103
NOTES......Page 104
ABOUT EAST GREENVALE......Page 106
THE RESEARCH SCHOOLS......Page 107
Competitive pressures......Page 109
Competitive pressure within East Greenvale......Page 110
Competitive pressure between administrative districts......Page 111
Competitive pressure between local authorities......Page 112
Collaborative......Page 113
Promotional......Page 114
Scanning......Page 117
Substantive......Page 118
Characteristics (Table A, Appendix II)......Page 119
Sources of information (Table C, Appendix II)......Page 120
Perceptions and patterns of choice (Table D, Appendix II)......Page 122
Main factors influencing parental preferences......Page 124
REVIEW......Page 126
NOTES......Page 128
Who chooses? (Table B, Appendix II)......Page 130
Sources of information (Table C, Appendix II)......Page 131
Perceptions of choice (Table D, Appendix II)......Page 132
Admission arrangements......Page 134
Transport/distance......Page 135
Main factors influencing parents’ decision on what was to be their ‘first preference’ school......Page 137
NOTES......Page 145
PUBLIC-MARKETS......Page 148
Main features......Page 151
Domains......Page 152
Modes of engagement......Page 153
Values......Page 155
INTERACTIVE RELATIONSHIPS: COMPLEXITIES AND CULTURES......Page 157
The multi-dimensional nature of responsiveness......Page 161
Typologies of school responses and diversity......Page 162
Barriers to responsiveness......Page 163
NOTES......Page 169
Boundary spanning and value pressures......Page 170
Inclusiveness and exclusiveness: competitive and community-orientated approaches to school marketing......Page 171
Scanning......Page 173
Focus on the academic......Page 174
Trend to traditionalism?......Page 178
Differentiation, diversity and hierarchy......Page 180
Value perspectives......Page 182
Process......Page 184
Choice: reality or rhetoric?......Page 186
EXPLAINING PUBLIC-MARKETS......Page 187
Perceptions in the producer domain......Page 188
Parental value perspectives......Page 189
Counter-influences......Page 190
Weakness of consumer scanning......Page 192
Failing to engage......Page 193
NOTES......Page 196
SUMMARY OF SCHOOL RESPONSES......Page 198
A cultural transformation in schools?......Page 202
Concern with substance......Page 204
Key value decisions......Page 205
More boundary spanning......Page 206
‘League tables’......Page 207
Responsive to all?......Page 208
NOTE......Page 210
INTRODUCTION......Page 212
MARKETS IN THE PUBLIC INTEREST?......Page 213
Public Elements......Page 215
Boundary spanning......Page 217
Values in the public-market......Page 219
Quality and standards......Page 220
Inequalities and hierarchies......Page 221
Diversity and innovation......Page 223
Family resources......Page 227
Admissions procedures and criteria......Page 229
Transport......Page 231
New opportunities, especially arising from advances in information technology......Page 232
TOWARDS AN ORGANISING PRINCIPLE FOR PUBLIC-MARKETS IN EDUCATION......Page 233
NOTES......Page 237
Appendix I QUESTIONNAIRE......Page 238
Appendix II TABLES OF DATA......Page 244
REFERENCES......Page 258
INDEX......Page 266
