Sams Teach Yourself Google Places in 10 Minutes Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to claim your free Google Places business page, improve it with everything from video to coupons, and attract more new customers, starting today! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information 10 minutes is all you need to learn how to… Claim your free Google Places online business directory page Publish your basic business information in just minutes Help visitors experience your business with video, photos, and more Keep your page up-to-date, painlessly Add detailed directions to your location with Google Maps Generate discount coupons that attract traffic Encourage rave reviews on Google Places and Yelp–and respond effectively to online criticism Easily create powerful in-store cell phone advertising with QR codes Improve your Google Search rankings Manage online impressions and get detailed feedback through the Dashboard Build a low-cost Adwords campaign that integrates with Google Places Register your book at informit.com/register for convenient access to updates and corrections as they become available.
Author(s): Bud E. Smith
Edition: 1
Publisher: Sams
Year: 2010
Language: English
Pages: 217
Contents......Page 4
Introduction......Page 10
Why Google Places?......Page 16
Looking at a Google Places Page......Page 20
Google Places, You, and the Competition......Page 27
Summary......Page 30
Where Is Google Places?......Page 32
Getting to Google Places Pages......Page 35
Google Search and Google Places......Page 37
Google Maps Search and Google Places......Page 41
Editing Your Google Places Page......Page 44
Summary......Page 48
Taking the Customer’s Point of View......Page 50
The Role of the Website......Page 52
Using Reviews......Page 54
Getting Directions......Page 55
Seeing Service Areas......Page 57
Summary......Page 58
How to Get a Google Account for Your Business......Page 60
Choosing Your Gmail Login Name......Page 63
Signing Up for Your Gmail Account......Page 64
Using Google Services......Page 67
Summary......Page 69
Finding (or Not Finding) Your Page......Page 70
Deciding What to Add First......Page 71
Bringing Up Your Business Listing......Page 73
Adding or Editing Basic Information......Page 74
Adding In-Depth Information to Your Listing......Page 79
Verifying Your Listing......Page 85
Summary......Page 87
Adding New Features to Your Listing......Page 88
Google Places Policies......Page 94
Summary......Page 98
Adding Photos to Your Places Page......Page 100
Taking Good Photos......Page 102
Following the Rules......Page 105
Adding a Picture from Your Computer......Page 106
Adding a Picture from Picasa Web Albums......Page 108
Summary......Page 110
Adding Videos to Your Places Page......Page 112
Making Good Video Clips......Page 115
Video-Hosting Options......Page 117
Following the Rules......Page 120
Adding a Video from YouTube......Page 121
Removing a Video from Your Page......Page 123
Summary......Page 124
Building Your Business with Coupons......Page 126
Getting Clicks......Page 128
Creating a Coupon......Page 131
Checking Coupon Guidelines......Page 137
Summary......Page 138
Using Real-Time Updates......Page 140
Posting and Deleting Real-Time Updates......Page 148
Entering and Shortening URLs......Page 151
Using Real-Time Updates with Twitter......Page 152
Summary......Page 154
The Value of Advertising......Page 156
Using Different Types of Tags......Page 159
Signing Up for Tags......Page 161
Using AdWords to Increase Business......Page 163
Summary......Page 166
Tracking Your Google Places Dashboard Results......Page 168
Using Your Dashboard......Page 171
Tracking Your Results......Page 175
Summary......Page 177
Understanding QR Codes......Page 178
Using QR Codes......Page 180
Making Reviews Work for You......Page 182
Leaving Reviews......Page 185
Responding to Reviews on Your Places Page......Page 186
Summary......Page 188
Becoming a Google Favorite Place......Page 190
Understanding Search Engine Results......Page 192
Improving Search Engine Results......Page 194
Creating a Basic Website with a Provider......Page 196
Summary......Page 198
A: Places Categories......Page 200
C......Page 210
F......Page 211
G......Page 212
M......Page 214
R......Page 215
T......Page 216
Y-Z......Page 217
