Running a Successful Photography Business is the definitive business bible for every professional photographer – a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry. Everything a working photographer needs to know in order for their business to flourish.Written from the unique point of view of a leading photographers’ agent, the author knows from first-hand experience what it takes to survive and succeed as a professional photographer. This book builds on the author's popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.
Author(s): Lisa Pritchard
Edition: 1
Publisher: Routledge
Year: 2017
Language: English
Pages: 192
Cover
Half Title
Title Page
Copyright Page
Contents
Preface
Introduction
1 How's business? A business health check
2 The photographer's business plan
3 Fine-tuning your brand
4 Twenty ways to get noticed
5 Pricing
6 Pitching for a job and sealing the deal
7 Please read the small print: business terms and photography contracts
8 The perfect photoshoot: a step-by-step guide
9 Photoshoot legal obligations and codes of practice
10 Are you covered? Insurance
11 Keeping clients
12 Getting help
13 Going forward
Contributor biographies
Appendices
Estimate template
Terms and conditions
Model release
Property release
Artwork release
Address book
Acknowledgements
Index
