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Rethinking Public Relations: The Spin and the Substance (Routledge Advances in Management and Business Studies)

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Author(s): Kevin Moloney
Edition: 1
Year: 2000

Language: English
Pages: 208

Book Cover......Page 1
Title......Page 4
Contents......Page 5
Acknowledgements......Page 11
Abbreviations......Page 12
'It's a PR job': The argument in overview......Page 14
The PR industry from top to bottom......Page 30
Profession of the decade;Part one: Why so pervasive?......Page 44
Profession of the decade;Part two: Why so insistent? PR links to external and internal media and persuasion......Page 57
The balance sheet......Page 71
PR as manipulation and propaganda......Page 88
Communicative equality and markets......Page 101
PR, electoral politics and lobbying......Page 117
PR, journalism and the media......Page 132
Inside PR......Page 146
A beneficial PR......Page 161
Notes......Page 177
Bibliography......Page 197
Index......Page 206